Toyota USA,Rising Stars, Lasting Legacies: Toyota Illuminates Future Stars at 2025 Pro Bowl Games and Super Bowl LIX, Empowering Communities Nationwide Through the Generational Impact of Football


Toyota Illuminates Future Stars at 2025 Pro Bowl Games and Super Bowl LIX

Toyota, a global leader in automotive innovation and a proud supporter of football at all levels, recently announced its involvement in two of the most anticipated events on the gridiron calendar: the 2025 Pro Bowl Games and Super Bowl LIX.

Rising Stars, Lasting Legacies

The 2025 Pro Bowl Games, scheduled for February 5-6, 2025, in Orlando, Florida, will showcase the NFL’s best and brightest stars. Toyota will serve as the presenting sponsor of the AFC and NFC rosters, highlighting the rising talents that are shaping the future of the game.

Beyond the field, Toyota will empower communities nationwide through the Generational Impact of Football program. This initiative focuses on providing mentorship, educational resources, and opportunities for underprivileged youth in partnership with NFL players and organizations.

Empowering Communities

Toyota’s commitment to community empowerment extends to Super Bowl LIX, which will be held in Glendale, Arizona, on February 12, 2025. As the exclusive automotive partner of the Super Bowl, Toyota will use its platform to support local organizations and inspire young people through interactive experiences and outreach programs.

Generational Impact of Football

The Generational Impact of Football program is a cornerstone of Toyota’s involvement in the game. Through this initiative, Toyota and the NFL aim to:

  • Provide mentorship and guidance to young athletes, helping them develop their skills and character both on and off the field.
  • Create opportunities for educational enrichment, fostering a culture of academic excellence within the football community.
  • Support local organizations that empower underprivileged youth, ensuring that all children have access to life-changing experiences.

Amplifying the NFL’s Mission

Toyota’s partnership with the NFL aligns with the league’s commitment to youth development and community engagement. By supporting the Pro Bowl Games and Super Bowl LIX, Toyota amplifies the NFL’s mission to use the power of football to make a positive impact on society.

Statement from Toyota

“Toyota is thrilled to once again partner with the NFL for the Pro Bowl Games and Super Bowl,” said Lisa Materazzo, group vice president of Toyota Marketing. “We believe in the transformative power of football, and through our Generational Impact of Football program, we are committed to empowering future stars and making a lasting difference in communities nationwide.”

Statement from the NFL

“Toyota is a valued partner that shares our passion for football and our dedication to youth development,” said Peter O’Reilly, NFL Executive Vice President, Club Business & League Events. “We are grateful for Toyota’s continued support, which enables us to reach more young people and inspire a new generation of football fans and leaders.”


Rising Stars, Lasting Legacies: Toyota Illuminates Future Stars at 2025 Pro Bowl Games and Super Bowl LIX, Empowering Communities Nationwide Through the Generational Impact of Football

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