Toyota Launches ‘You Can’t Stop My Drive,’ A New Campaign Focused on Acknowledging and Celebrating Black Men through the Power of Mobility
January 24, 2025
Toyota USA has announced the launch of its new campaign, “You Can’t Stop My Drive,” which aims to acknowledge and celebrate the resilience, determination, and achievements of Black men through the power of mobility.
The campaign, which was developed in collaboration with Burrell Communications, features a series of inspiring stories that showcase the strength and perseverance of Black men in various aspects of their lives, from personal growth and professional success to community upliftment and social impact.
“At Toyota, we believe that mobility is a fundamental human right that empowers people to reach their full potential,” said Lisa Materazzo, group vice president of marketing for Toyota Motor North America. “Through ‘You Can’t Stop My Drive,’ we aim to amplify the voices of Black men and highlight their remarkable journeys, demonstrating that even in the face of adversity, they can overcome obstacles and achieve their dreams.”
The campaign will be brought to life through a variety of channels, including television, digital, social media, and community outreach programs. The centerpiece of the campaign is a series of short films that tell the personal stories of Black men who have overcome significant challenges to achieve their goals.
One of the featured individuals in the campaign is Darius A., a young entrepreneur from Chicago. After facing setbacks in his childhood, Darius found success in the tech industry through his own determination and the support of a mentorship program. In the film, Darius shares how mobility has been essential to his journey, allowing him to attend networking events, meet with investors, and expand his business.
Another featured individual is Dr. Kwame S., a physician and community activist from Atlanta. Dr. S. has dedicated his life to providing healthcare services to underserved communities and advocating for social justice. In the film, Dr. S. highlights the importance of mobility in accessing healthcare, education, and other resources that are essential for improving the lives of Black men and their families.
The “You Can’t Stop My Drive” campaign also includes a digital content hub that provides resources and inspiration for Black men. The hub features articles, interviews, and videos that explore topics such as career development, financial literacy, health and wellness, and community engagement.
Toyota will also be partnering with organizations that are dedicated to supporting Black men and communities. Through these partnerships, the company will provide funding, mentorship opportunities, and other resources to help Black men achieve their full potential.
“We are proud to launch ‘You Can’t Stop My Drive’ and to celebrate the achievements of Black men,” said Cheryl Miller, managing director of African American consumer marketing for Toyota Motor North America. “This campaign is a testament to the power of mobility to empower and inspire, and we hope that it will continue to ignite positive change in our communities.”
The “You Can’t Stop My Drive” campaign is part of Toyota’s ongoing commitment to diversity, equity, and inclusion. The company has a long history of supporting Black-owned businesses, educational institutions, and community organizations.
For more information about the “You Can’t Stop My Drive” campaign, please visit www.toyota.com/youcantstopmydrive.
Toyota Launches ‘You Can’t Stop My Drive,’ A New Campaign Focused on Acknowledging and Celebrating Black Men through the Power of Mobility
The AI has provided us with the news.
I’ve asked Google Gemini the following question, and here’s its response.
Toyota USA a new article on 2025-01-24 14:58 titled “Toyota Launches ‘You Can’t Stop My Drive,’ A New Campaign Focused on Acknowledging and Celebrating Black Men through the Power of Mobility”. Please write a detailed article on this news item, including any relevant information. Answers should be in English.
32