German Government Secures Funding for Peak Winter Sports Season
Berlin, 24th January 2025 – The German government has announced that it will provide financial assistance to support the peak season in winter sports tourism.
The government’s package includes a total of 150 million euros in funding, which will be distributed to businesses and municipalities in popular winter sports destinations.
“We want to ensure that the winter sports season can run smoothly and that businesses can continue to operate successfully,” said Federal Economics Minister Robert Habeck.
The funding will be used to support a range of measures, including:
- Energy costs: Subsidies will be provided to cover rising energy costs for businesses in the winter sports industry.
- Infrastructure: Funding will be allocated for the maintenance and improvement of winter sports infrastructure, such as ski lifts and snowmaking equipment.
- Marketing and promotion: The government will support marketing and promotional campaigns to attract tourists to winter sports destinations.
The funding will be distributed through the Federal Ministry of Economics and Climate Protection and the Federal Office of Economic Affairs and Export Control (BAFA).
“The winter sports industry is an important part of our economy and a major employer in many regions,” said Federal Labor Minister Hubertus Heil. “This funding will help to secure the jobs and livelihoods of those who rely on winter tourism.”
The government’s announcement has been welcomed by industry leaders.
“This is a positive step that will provide much-needed support to our businesses during this challenging time,” said Hermann Meyer, President of the German Ski Federation. “We are grateful to the government for recognizing the importance of the winter sports industry.”
The funding package is part of the government’s broader efforts to support the tourism industry, which has been hit hard by the COVID-19 pandemic and the current economic crisis.
“We are committed to doing everything we can to support our businesses and workers,” said Chancellor Olaf Scholz. “The winter sports industry is an important part of our economy, and we want to ensure its continued success.”
Regierung: Hauptsaison im Wintersport finanziell abgesichert
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