Lidl fined for failing to provide accurate pricing information in France
The French government has fined Lidl €8,000 for failing to provide accurate pricing information to consumers at its store in Labégude.
The fine was imposed by the Directorate General for Competition, Consumer Affairs and Fraud Control (DGCCRF) after an inspection of the store found that Lidl had failed to display the correct prices for a number of items.
In one case, a product was priced at €1.99 on the shelf, but the price at the checkout was €2.19. In another case, a product was priced at €2.99 on the shelf, but the price at the checkout was €3.19.
The DGCCRF said that Lidl’s failure to provide accurate pricing information was a “serious infringement” of consumer protection law. The agency said that consumers have the right to know the price of a product before they buy it, and that Lidl’s failure to provide this information was “unfair and misleading.”
Lidl has since apologized for the error and said that it has taken steps to ensure that accurate pricing information is displayed in all of its stores.
The fine is the latest in a series of sanctions that have been imposed on Lidl by the French government. In 2022, Lidl was fined €10,000 for failing to comply with food safety regulations.
Implications for businesses
The Lidl case is a reminder to businesses of the importance of providing accurate pricing information to consumers. Businesses that fail to do so may face fines and other penalties.
Businesses should also be aware that consumers are increasingly using online resources to compare prices before they buy. This means that businesses need to be even more vigilant about ensuring that the prices they display are accurate.
Tips for businesses
Here are a few tips for businesses to help them ensure that they are providing accurate pricing information to consumers:
- Make sure that the prices you display on your shelves are the same as the prices you charge at the checkout.
- If you have a website, make sure that the prices you display online are the same as the prices you charge in your store.
- Be clear about any additional charges, such as taxes or shipping costs.
- If you make a mistake, be quick to correct it and apologize to your customers.
La société SNC LIDL, exploitant le magasin LIDL à Labégude, sanctionnée pour des défauts d’information du consommateur sur les prix.
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