UK News and communications,Appointment of Matt Clifford CBE as the AI Opportunities Adviser


Appointment of Matt Clifford CBE as the AI Opportunities Adviser

13 January 2025

The Department for Digital, Culture, Media and Sport (DCMS) today announced the appointment of Matt Clifford CBE as the AI Opportunities Adviser.

Mr Clifford is a leading figure in the technology industry, having served as founder and CEO of various successful technology companies, including the venture capital firm Entrepreneur First. He is also a non-executive director of BT Group and a Visiting Fellow at the University of Oxford.

In his new role, Mr Clifford will provide strategic advice to the DCMS on how to maximize the opportunities presented by artificial intelligence (AI) for the UK. He will work with the department to develop and implement policies that support the growth of the AI sector, promote innovation, and ensure that the UK remains at the forefront of the global AI race.

Commenting on his appointment, Mr Clifford said:

“I am delighted to have been appointed as the AI Opportunities Adviser. AI has the potential to revolutionize our economy and society, and I am excited to work with the DCMS to help the UK seize the opportunities that it presents. I believe that the UK has the talent, the resources, and the ambition to become a world leader in AI, and I look forward to playing a role in making that happen.”

DCMS Secretary of State, Oliver Dowden, said:

“I am delighted to welcome Matt Clifford as our new AI Opportunities Adviser. Matt is a highly respected figure in the technology industry, and he brings a wealth of experience and expertise to this role. I am confident that he will play a key role in helping us to develop and implement policies that support the growth of the AI sector and ensure that the UK remains at the forefront of the global AI race.”

Mr Clifford’s appointment is part of the UK government’s wider commitment to investing in AI and ensuring that the UK remains a global leader in this field. The government has already announced a number of initiatives to support the growth of the AI sector, including the establishment of the AI Council and the launch of the AI Sector Deal.

The appointment of Mr Clifford as AI Opportunities Adviser is a further demonstration of the government’s commitment to AI and its belief that this technology has the potential to transform the UK economy and society.


Appointment of Matt Clifford CBE as the AI Opportunities Adviser

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