Lidl Sanctioned for Misleading Pricing at Labégude Store
January 13, 2025
The French government has imposed a sanction on SNC LIDL for misleading pricing practices at its store in Labégude. The sanction, announced by the Ministry of Economy, Finance and Recovery, stems from an investigation by the Directorate-General for Competition, Consumer Affairs and Fraud (DGCCRF).
The investigation found that LIDL had engaged in several pricing irregularities, including:
- Incorrectly displayed prices: Prices were not clearly and legibly displayed on products, making it difficult for consumers to compare prices and make informed purchasing decisions.
- Double pricing: Some products were displayed with two different prices, which could confuse consumers and lead to overcharging.
- Lack of unit pricing: LIDL failed to display unit pricing for products sold by weight or volume, making it harder for consumers to calculate the real cost of products and compare prices between different packaging sizes.
These practices violate French consumer protection laws, which require businesses to provide clear and accurate pricing information. The DGCCRF also found that LIDL had not taken adequate steps to address these pricing issues despite previous warnings and inspections.
As a result of the investigation, SNC LIDL has been ordered to pay a fine of €30,000. The company has also been given 60 days to correct the pricing irregularities and bring its practices into compliance with consumer protection laws.
The Ministry of Economy, Finance and Recovery emphasized the importance of accurate and transparent pricing for consumer protection. It urged all businesses to comply with consumer protection laws and provide clear and accurate pricing information to consumers.
Consumers who encounter pricing irregularities are encouraged to report them to the DGCCRF. The DGCCRF can investigate complaints and take enforcement action against businesses that violate consumer protection laws.
La société SNC LIDL, exploitant le magasin LIDL à Labégude, sanctionnée pour des défauts d’information du consommateur sur les prix.
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