French Authorities Fine Influencer Marketing Company “BYMOUNAMOUR” €50,000 for Unfair Commercial Practices
Paris, January 13, 2025 – The French General Directorate for Competition, Consumer Affairs, and Fraud Prevention (DGCCRF) has announced a fine of €50,000 against the influencer marketing company “BYMOUNAMOUR” for unfair commercial practices.
Following an investigation, the DGCCRF found that BYMOUNAMOUR had engaged in the following violations:
- Failure to clearly identify sponsored content: The company’s influencers did not adequately disclose their collaborations with brands, leading consumers to believe that their opinions were unbiased.
- Misleading claims: Some influencers promoted products with exaggerated or false promises, providing consumers with inaccurate information.
- Lack of transparency in influencer selection: BYMOUNAMOUR did not provide clear criteria for selecting influencers, raising concerns about potential bias and conflicts of interest.
The DGCCRF stated that these practices violated France’s Consumer Code, which prohibits any commercial practice that is “misleading, deceptive, or unfair to consumers.”
Consequences for BYMOUNAMOUR
The €50,000 fine is a significant penalty for the company. In addition, the DGCCRF has ordered BYMOUNAMOUR to modify its practices to comply with regulations.
Implications for Influencer Marketing
The fine against BYMOUNAMOUR highlights the increasing scrutiny of influencer marketing practices in France. The DGCCRF’s actions serve as a reminder to companies that they must adhere to ethical and transparent standards when collaborating with influencers.
It also reinforces the importance of consumers being aware of sponsored content and critically evaluating the claims made by influencers.
Reaction from BYMOUNAMOUR
BYMOUNAMOUR has not yet commented publicly on the fine. However, the company is expected to appeal the decision.
Conclusion
The DGCCRF’s fine against BYMOUNAMOUR demonstrates the French government’s commitment to protecting consumers from deceptive and unfair commercial practices. It is a reminder that all companies, including those involved in influencer marketing, must adhere to ethical and transparent standards.
Influenceurs : amende de 50 000 € prononcée à l’encontre de la société “BYMOUNAMOUR”
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