UK sports exporters set for happy New Year thanks to soaring demand in the Gulf
Businesses that export UK sports goods and services to the Gulf are set for a happy new year, thanks to soaring demand that is expected to jump by 10% this year and be worth over £1 billion a year by the end of 2025.
The increase in demand is due to number of key factors, including:
- The growing popularity of sport in the Gulf, driven by government initiatives and participation in international competitions.
- The development of new sports infrastructure and facilities in the region, such as the Khalifa International Stadium in Qatar, which will host the FIFA World Cup in 2022.
- The increasing disposable income of Gulf consumers, who are spending more on leisure and recreation activities.
- The growth of the fitness and wellness sector in the region, as well as emerging sports like e-sports and padel.
A recent report by the Sports and Recreation Alliance found that the UK sports sector is already worth £39 billion annually, and that exports account for a growing share of this total. The Gulf is the UK’s second largest market for sports exports, after the EU, and is expected to overtake the EU in the coming years.
The UK government is committed to supporting UK sports exporters and has a number of initiatives in place to help them succeed. These include:
- The UK Sports Council, which provides funding and support to UK sports organisations.
- The Department for International Trade (DIT), which provides a range of services to help businesses export their goods and services.
- The British Chambers of Commerce, which has a network of offices in the Gulf that can help UK businesses connect with potential customers.
UK sports exporters are well-placed to capitalise on the growing demand in the Gulf. They have a strong reputation for producing high-quality products and services, as well as a deep understanding of the region’s culture and customs.
With the right support, UK sports exporters can continue to grow their businesses in the Gulf and make a significant contribution to the UK economy.
Here are some specific examples of UK sports exporters that are growing their businesses in the Gulf:
- Sports technology company STATSports has opened a new office in Dubai to meet growing demand for its performance analysis and tracking solutions from Gulf-based sports teams.
- Fitness equipment manufacturer Life Fitness has signed a deal to supply a new fitness centre in Abu Dhabi with its latest cardio and strength training equipment.
- Sportswear retailer JD Sports has opened a number of new stores in the Gulf in recent years, and is continuing to expand its reach in the region.
These are just a few examples of the many UK sports exporters that are succeeding in the Gulf. With the continued growth in demand for sports goods and services in the region, the future is bright for UK sports exporters.
UK sports exporters set for happy New Year thanks to soaring demand in the Gulf
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