Competition Bureau Sues Rogers for Allegedly Misleading Claims About Unlimited Data
December 23, 2024
Ottawa, Canada – The Competition Bureau has filed a lawsuit against Rogers Communications Inc. for allegedly making misleading claims about its “unlimited data” plans.
The bureau alleges that Rogers engaged in misleading and deceptive marketing practices by suggesting that its plans offered unlimited data without disclosing limitations and restrictions.
According to the Competition Bureau, Rogers claimed that its plans provided unlimited data for streaming, browsing, and other activities. However, the bureau alleges that Rogers imposed data caps and throttling measures that limited customers’ usage and speeds.
“The Competition Bureau will not tolerate misleading or deceptive advertising,” said Matthew Boswell, Commissioner of Competition. “Canadians rely on accurate information to make informed decisions about the products and services they purchase.”
The bureau alleges that Rogers’s unlimited data claims misled consumers and gave Rogers an unfair competitive advantage.
The lawsuit seeks an injunction to prevent Rogers from continuing the alleged misleading practices, as well as damages and other penalties.
Rogers has denied the allegations, stating that its marketing materials were clear and accurate. The company said it would vigorously defend itself against the lawsuit.
“We stand by our marketing and have always been transparent about our data plans,” said Rogers spokesperson Patricia Trott. “We are disappointed by the Competition Bureau’s decision to file this lawsuit and will defend ourselves vigorously.”
Consumer advocates have welcomed the Competition Bureau’s lawsuit, saying it sends a strong message to companies that engage in misleading advertising.
“This lawsuit is a victory for consumers,” said John Lawford, Executive Director of the Public Interest Advocacy Centre. “It shows that the government is taking action to protect Canadians from unfair and deceptive practices.”
The case is expected to be heard in Federal Court in the coming months.
Competition Bureau sues Rogers for allegedly misleading claims about unlimited data
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