Competition Bureau seeks feedback on its new guidelines regarding environmental claims
The Competition Bureau is seeking feedback on its new draft Environmental Claims Guidelines, which will help businesses make truthful and accurate environmental claims about their products and services.
The guidelines provide businesses with clear and concise guidance on how to make environmental claims that are not misleading or deceptive. They also outline the Bureau’s enforcement approach to environmental claims, which includes taking action against businesses that make false or unsubstantiated claims.
“Canadians want to make informed choices about the products and services they buy,” said Matthew Boswell, Commissioner of Competition. “These guidelines will help businesses make truthful and accurate environmental claims so that consumers can trust the information they are being provided.”
The guidelines cover a wide range of environmental claims, including claims about:
- The environmental benefits of a product or service
- The environmental performance of a product or service
- The environmental impact of a product or service
The guidelines also provide guidance on how to make comparative environmental claims, such as claims that a product or service is “greener” than another product or service.
The Bureau is seeking feedback on the draft guidelines from businesses, consumer groups, and other stakeholders. The feedback will be used to finalize the guidelines, which are expected to be released in early 2024.
Businesses can submit their feedback online at the Competition Bureau’s website: www.competitionbureau.gc.ca/eic/site/cb-bc.nsf/eng/h_00001.html
Additional Information
In addition to the draft Environmental Claims Guidelines, the Competition Bureau has also released a number of other resources to help businesses make truthful and accurate environmental claims. These resources include:
- A guide to making environmental claims
- A checklist for making environmental claims
- A list of common environmental claims that are likely to be misleading or deceptive
These resources can be found on the Competition Bureau’s website: www.competitionbureau.gc.ca/eic/site/cb-bc.nsf/eng/00001.html
Competition Bureau seeks feedback on its new guidelines regarding environmental claims
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