The Advertising (Less Healthy Food Definitions and Exemptions) Regulations 2024: A Detailed Analysis
On December 3, 2024, the UK government introduced the Advertising (Less Healthy Food Definitions and Exemptions) Regulations 2024. These regulations aim to restrict the advertising of less healthy food products to children and young people. The regulations define “less healthy food” as food that is high in saturated fat, sugar, or salt.
Key Provisions of the Regulations:
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Restrictions on Advertising: The regulations prohibit the advertising of less healthy food products on television, radio, and online before 9 pm. This restriction applies to advertisements that are specifically targeted at children or young people, as well as advertisements that are likely to be seen by a significant number of children or young people.
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Definition of Less Healthy Food: The regulations define less healthy food as food that meets certain nutritional criteria. These criteria include:
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Saturated fat: More than 10% of total fat content
- Sugar: More than 22.5g of total sugar per 100g
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Salt: More than 0.3g of salt per 100g
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Exemptions: The regulations include a number of exemptions to the advertising restrictions. These exemptions include:
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Advertisements for food that is intended to be consumed as part of a balanced diet
- Advertisements for food that is not specifically targeted at children or young people
- Advertisements for food that is not likely to be seen by a significant number of children or young people
Impact of the Regulations:
The regulations are expected to have a significant impact on the food industry. Food manufacturers will need to reformulate their products to meet the new nutritional criteria. Advertisers will need to find new ways to promote their products without violating the regulations.
The regulations are also expected to have a positive impact on public health. By restricting the advertising of less healthy food products, the regulations aim to reduce childhood obesity and other diet-related health problems.
Conclusion:
The Advertising (Less Healthy Food Definitions and Exemptions) Regulations 2024 are a significant step forward in the fight against childhood obesity. The regulations will help to reduce the exposure of children and young people to unhealthy food advertising and will encourage food manufacturers to produce healthier products.
The Advertising (Less Healthy Food Definitions and Exemptions) Regulations 2024
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