WTO-ITC Initiative for Women Receives Record-High Pledge from FIFA World Cup Legacy Fund
Geneva, 27 November 2024 – The World Trade Organization (WTO) and the International Trade Centre (ITC) today welcomed a record-high pledge of CHF 10 million from the FIFA World Cup Legacy Fund to support their joint initiative to empower women in trade.
The pledge, announced on the sidelines of the WTO’s 13th Ministerial Conference (MC13), represents the largest single contribution to the initiative to date. It will help scale up the program, reaching more women-owned businesses in developing countries and supporting their integration into global value chains.
Launched in 2021, the WTO-ITC initiative aims to increase the participation of women in trade by providing them with training, mentorship, and market linkages. The program has already supported over 1,000 women-owned businesses in 50 countries.
The FIFA World Cup Legacy Fund was established in 2018 to support projects that promote social and sustainable development through football. The fund has pledged CHF 100 million over ten years to support initiatives that align with its mission.
“This pledge is a game-changer for our initiative,” said WTO Director-General Ngozi Okonjo-Iweala. “It will allow us to reach even more women-owned businesses and support their growth and competitiveness.”
“Empowering women is essential for inclusive and sustainable economic growth,” said ITC Executive Director Pamela Coke-Hamilton. “This pledge will help us create a more level playing field for women in trade, unlocking their potential and contributing to a more prosperous world.”
The pledge was announced by FIFA President Gianni Infantino, who emphasized the importance of supporting women’s empowerment through football and trade.
“We are committed to leaving a lasting legacy from the FIFA World Cup,” said Infantino. “This pledge will help create opportunities for women-owned businesses around the world, empowering them to reach their full potential.”
The WTO-ITC initiative for women is part of the WTO’s broader efforts to promote gender equality in trade. The organization has adopted several measures to support women-owned businesses, including:
- The establishment of the WTO’s Women in Trade Network, which provides a platform for women in trade to connect, share experiences, and advocate for their interests.
- The development of a gender mainstreaming strategy, which aims to ensure that gender considerations are taken into account in all of the WTO’s work.
- The launch of the SheTrades initiative, which aims to connect one million women-owned businesses to markets by 2025.
WTO-ITC initiative for women receives record-high pledge from FIFA World Cup Legacy Fund
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