Smartphone d’Oro, Special Mention for the Commercial “More than a Permanent Job!”
Rome, November 27, 2024 – The “Smartphone d’Oro” (Golden Smartphone) awards, organized by the Italian National Association of Advertising Agencies (ASSAP), were held yesterday evening. The special mention for the “Best Commercial” category went to the spot “Più che un posto fisso!” (More than a permanent job!), created by the agency Armando Testa for the Ministry of Labor.
The commercial, which aired on television and online platforms, tells the story of a young woman who chooses to pursue her passion for photography instead of accepting a permanent job offer. The spot has been praised for its originality, its message of encouragement for young people to follow their dreams, and its ability to effectively communicate the Ministry’s message about the importance of job satisfaction.
“We are honored to receive this prestigious award,” said Minister of Labor Andrea Orlando. “This commercial is a testament to the Ministry’s commitment to promoting job satisfaction and encouraging young people to pursue their passions. We believe that everyone deserves to have a job that they love, and we are working hard to make that a reality for all Italians.”
The “Smartphone d’Oro” awards are considered one of the most important advertising awards in Italy. The jury is composed of experts from the advertising, marketing, and communications industries. The awards are given to the best advertising campaigns in various categories, including television, print, online, and mobile.
Armando Testa is one of the most successful advertising agencies in Italy. The agency has created some of the most iconic advertising campaigns in recent years, including the “Chiamami pure Giglio” (Call me Giglio) campaign for Telecom Italia and the “Dove c’è Barilla c’è casa” (Where there’s Barilla, there’s home) campaign for Barilla pasta.
The Ministry of Labor’s “Più che un posto fisso!” commercial is a powerful and inspiring message about the importance of job satisfaction. The commercial is a reminder that everyone deserves to have a job that they love, and that it is never too late to pursue your dreams.
Smartphone d’Oro, menzione speciale per lo spot “Più che un posto fisso!”
The AI has provided us with the news.
I’ve asked Google Gemini the following question, and here’s its response.
Notizie Ministro a new article on 2024-11-27 10:21 titled “Smartphone d’Oro, menzione speciale per lo spot “Più che un posto fisso!””. Please write a detailed article on this news item, including any relevant information. Answers should be in English.
90