“Ticketmaster” is rapidly rising on Google Trends ZA due to the following reasons:
- Taylor Swift’s “The Eras Tour” ticket sales: The highly anticipated tour went on sale on Tuesday, November 15, 2022, and Ticketmaster experienced technical difficulties and long wait times due to high demand. Many fans were unable to secure tickets, leading to widespread frustration and criticism of the ticketing platform.
- Ticketmaster’s dominant market share: Ticketmaster is the largest ticket seller in the world, and it controls a significant portion of the market in South Africa. This gives the company a lot of power to set prices and fees, which has led to accusations of anti-competitive behavior.
- Ongoing public scrutiny of Ticketmaster: In recent years, Ticketmaster has faced increasing scrutiny from regulators and lawmakers due to its high fees and lack of transparency. This scrutiny has put pressure on the company to improve its practices and has contributed to the rise in negative sentiment towards Ticketmaster.
Ticketmaster has responded to these issues by taking the following steps:
- Apologizing to fans: Ticketmaster has apologized for the technical difficulties and long wait times that fans experienced during Taylor Swift’s ticket sales.
- Increasing transparency: Ticketmaster has promised to be more transparent about its fees and how it allocates tickets.
- Working with regulators: Ticketmaster is working with regulators and lawmakers to address concerns about its market power and business practices.
Despite these efforts, Ticketmaster continues to face criticism from fans and consumer advocates. It remains to be seen whether the company will be able to address these concerns and improve its public image.
In addition to the above factors, the following may also have contributed to the rise in searches for “Ticketmaster” on Google Trends ZA:
- Resale market: Ticketmaster is also a major player in the resale market, which allows fans to buy and sell tickets after they have been purchased from the primary market. This market can be highly volatile, and prices can fluctuate significantly.
- New competitors: In recent years, a number of new competitors have emerged in the ticketing market, such as SeatGeek and StubHub. These competitors offer different features and fees, which may be appealing to some fans.
- Increased demand for live events: As the pandemic subsides, demand for live events is increasing. This is leading to more people searching for tickets, and Ticketmaster is one of the most popular places to find them.
The AI has provided us with the news.
I’ve asked Google Gemini the following question, and here’s its response.
Please search for “ticketmaster” which is rapidly rising on Google Trends ZA and explain in detail. Answers should be in English.
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