Positive Outlook for German Tourism
The German National Tourist Board (GNTB) has released its latest figures, revealing a strong outlook for the country’s tourism industry.
According to the GNTB, the number of international overnight stays in Germany increased by 10.9% in the first half of 2023 compared to the same period in 2022. This corresponds to an additional 10.4 million overnight stays.
The largest growth was recorded in the following source markets:
- United States (31.7%)
- United Kingdom (23.5%)
- France (21.2%)
- Netherlands (18.9%)
- Italy (16.3%)
German Tourism Board CEO Petra Hedorfer attributed the tourism growth to various factors, including the favorable exchange rate for non-euro countries, the easing of travel restrictions, and effective marketing campaigns.
The GNTB also highlighted the positive response to the “Deutschlandjahr” initiative, a year-long celebration of German culture, history, and innovation. The initiative is expected to further boost tourism numbers in the second half of the year.
Moreover, the GNTB expressed optimism for the future, citing the strong demand for travel to Germany, the increasing popularity of sustainable tourism, and the country’s excellent infrastructure and cultural offerings.
The organization expects international overnight stays to exceed 2019 levels by 2024, indicating a full recovery from the pandemic-induced downturn.
Erfolgreiche Bilanz des Deutschland-Tourismus
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