LES TROIS CHENES Fined €15,000 for Failing to Cease Misleading Commercial Practices
Paris, France – November 4, 2024
The French consumer protection authority, the Directorate-General for Competition, Consumer Affairs, and Fraud Control (DGCCRF), has imposed a €15,000 administrative fine on the company LES TROIS CHENES for failing to comply with an injunction to cease misleading commercial practices.
The DGCCRF initiated an investigation into LES TROIS CHENES after receiving numerous complaints from consumers regarding the company’s marketing practices. The investigation revealed that the company had been engaging in several misleading practices, including:
- False or exaggerated claims about the effectiveness of its products: LES TROIS CHENES made unsubstantiated claims that its products could cure or prevent serious diseases, such as cancer and Alzheimer’s.
- Deceptive pricing and promotional offers: The company used deceptive pricing tactics, such as offering discounts that were not genuine or were only available for a limited time.
- Misleading testimonials and endorsements: LES TROIS CHENES used testimonials and endorsements from individuals who were not genuine users of the products or were paid to make positive statements.
In response to the investigation, the DGCCRF issued an injunction ordering LES TROIS CHENES to cease these misleading practices. However, the company failed to comply with the injunction, prompting the DGCCRF to impose the €15,000 fine.
The DGCCRF emphasized the importance of businesses adhering to ethical and transparent commercial practices. Misleading practices not only harm consumers but also undermine fair competition and consumer trust.
The fine serves as a warning to other businesses that engage in similar practices. The DGCCRF will continue to monitor the market and take action against companies that violate consumer protection laws.
Additional Information:
- LES TROIS CHENES is a French company that sells natural health products, including supplements, herbal remedies, and homeopathic treatments.
- The fine was imposed under Article L.132-1 of the French Consumer Code, which prohibits misleading commercial practices.
- Businesses that fail to comply with injunctions issued by the DGCCRF can face fines of up to €300,000.
- Consumers who believe they have been misled by a company can file a complaint with the DGCCRF or seek legal advice.
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economie.gouv.fr a new article on 2024-11-04 09:37 titled “Amende administrative de 15 000 € – La société LES TROIS CHENES sanctionnée pour inexécution d’une injonction de cessation d’une pratique commerciale trompeuse”. Please write a detailed article on this news item, including any relevant information. Answers should be in English.
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