2024-11-04 11:00 20/13590: Information on the Strategy Report for the Continuation of the National Tourism Strategy “Destination Future – Shaping Tourism Together” (PDF)
In the German Bundestag, a new document was submitted on November 4, 2024, entitled “20/13590: Information on the Strategy Report for the Continuation of the National Tourism Strategy ‘Destination Future – Shaping Tourism Together’ (PDF).
The document is a 40-page PDF report that outlines the German government’s strategy for the future of tourism in the country. The report was commissioned by the Federal Ministry for Economic Affairs and Climate Action and prepared by a consortium of experts from the tourism industry, academia, and government.
The report begins by outlining the current state of tourism in Germany. According to the report, tourism is a major economic driver for Germany, generating €333 billion in revenue and supporting 3.1 million jobs in 2019. However, the report also notes that the tourism industry is facing a number of challenges, including:
- The impact of the COVID-19 pandemic: The pandemic has had a devastating impact on the tourism industry worldwide, and Germany has not been immune. In 2020, the number of overnight stays in Germany fell by 40%, and revenue from tourism fell by 35%.
- Climate change: Climate change is also a major challenge for the tourism industry. The report notes that climate change is leading to more extreme weather events, which can damage tourist infrastructure and disrupt travel plans.
- Demographic change: Germany’s population is aging, which is leading to a decline in the number of potential tourists. The report notes that the number of people over the age of 65 is expected to increase from 21% of the population in 2019 to 29% of the population by 2030.
The report then outlines the government’s strategy for addressing these challenges and continuing to grow the tourism industry in Germany. The strategy is based on four pillars:
- Sustainability: The government wants to make tourism in Germany more sustainable. This includes reducing the industry’s environmental impact and promoting sustainable practices among tourists.
- Digitalization: The government wants to use digital technologies to improve the tourism experience for visitors. This includes making it easier for tourists to plan their trips and access information about destinations.
- Diversity: The government wants to make tourism in Germany more diverse. This includes promoting tourism in rural areas and among underrepresented groups.
- Quality: The government wants to improve the quality of tourism in Germany. This includes investing in infrastructure and training for tourism professionals.
The report concludes by outlining the government’s plans for implementing the strategy. The government will work with the tourism industry, academia, and other stakeholders to develop and implement a range of initiatives to achieve the goals of the strategy.
The Strategy Report for the Continuation of the National Tourism Strategy “Destination Future – Shaping Tourism Together” is an important document that outlines the German government’s vision for the future of tourism in the country. The strategy is based on a solid understanding of the challenges and opportunities facing the industry and provides a clear roadmap for how the government will work with stakeholders to achieve its goals.
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