Toyota’s New Risk-ATTEND Program Is On the Fast Track To Help Keep Teen Drivers Safe
Published: October 25, 2024
Toyota is launching a new program called Risk-ATTEND (Alcohol, Tobacco, Technology Education, Navigation, Drugs) to help keep teen drivers safe. The program is designed to educate teens about the risks of distracted driving, impaired driving, and other dangerous behaviors.
According to the National Highway Traffic Safety Administration (NHTSA), car crashes are the leading cause of death for teens in the United States. In 2020, over 2,000 teens were killed in car crashes. Of those crashes, 39% involved a teen driver who was speeding, and 22% involved a teen driver who was distracted.
Toyota’s Risk-ATTEND program is designed to address these risks by providing teens with the knowledge and skills they need to make safe decisions behind the wheel. The program includes:
- Education about the risks of distracted driving, impaired driving, and other dangerous behaviors
- Hands-on training in driving simulators
- Real-world driving experience with a certified driving instructor
- Parent involvement and support
The Risk-ATTEND program is a comprehensive approach to teen driver safety. The program is designed to help teens understand the risks of dangerous driving behaviors and to develop the skills they need to avoid those risks.
Toyota is committed to helping keep teen drivers safe. The Risk-ATTEND program is one of several initiatives that Toyota is undertaking to reduce the number of teen driver crashes. Other initiatives include:
- The Toyota Teen Driver Challenge, a competition that challenges teens to demonstrate their safe driving skills
- The Toyota Driving Skills for Life program, which provides free driving safety training to teens and their parents
- The Toyota Safety Sense suite of safety features, which is available on all new Toyota vehicles
Toyota believes that the Risk-ATTEND program will help to make a difference in the lives of teen drivers. The program is a valuable resource for teens and their parents, and it is a step in the right direction toward reducing the number of teen driver crashes.
Contact Information:
Toyota USA
19001 South Western Avenue
Torrance, CA 90509
(800) 331-4331
Toyota’s New Risk-ATTEND Program Is On the Fast Track To Help Keep Teen Drivers Safe
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