Renewal of the image linked to the promotion of the Bruna d’Andorra breed to bring it closer to the public
The Department of Agriculture, Livestock and Depopulation has renewed the image linked to the promotion of the Bruna d’Andorra breed, with the creation of a new logo and the redesign of the brand, which will be gradually implemented through various communication materials.
The Minister of Agriculture, Livestock and Depopulation, Meritxell Serret, presented the new image this Tuesday at a press conference held at the Casa de la Vall, accompanied by the head of the Department of Agriculture, Livestock and Depopulation, Pere Casals, and the director general of Rural Development, Meritxell Jordà.
The new logo maintains the silhouette of the cow’s head with the cross, the characteristic element of the Bruna d’Andorra breed, but the colors have been changed to green and white, more representative of Andorran gastronomy and the natural environment of the pastures where these animals graze.
The new brand is called “Bruna d’Andorra” and includes a slogan, “Aliment natural del nostre país” (Natural food from our country), to highlight the origin and quality of the products derived from this breed, such as meat and dairy products.
The Minister of Agriculture, Livestock and Depopulation, Meritxell Serret, stressed that “the renewal of the image linked to the promotion of the Bruna d’Andorra breed is part of the strategy to bring this breed closer to the public and promote its products.”
Pere Casals, head of the Department of Agriculture, Livestock and Depopulation, highlighted that “the new logo and brand are more attractive and modern, and better reflect the values of the Bruna d’Andorra breed, such as tradition, quality and naturalness.”
Meritxell Jordà, director general of Rural Development, explained that “the new image will be gradually implemented through various communication materials, such as the website, social networks, brochures and posters.”
The Bruna d’Andorra breed is an autochthonous cattle breed, present in Andorra for more than 700 years, adapted to the high mountain environment and characterized by its rusticity and resistance. The products derived from this breed, such as meat and dairy products, are of high quality and are highly appreciated by consumers.
Es renova la imatge vinculada a la promoció de raça Bruna d’Andorra per apropar-la a la ciutadania
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