Here’s an article about Lucid’s exciting new brand story featuring Timothée Chalamet and James Mangold:
Lucid Unveils Ambitious New Brand Narrative with Oscar-Nominated Talent Timothée Chalamet and Director James Mangold
NEWARK, Calif., September 8, 2025 – Lucid Group, the pioneering luxury electric vehicle company, has announced a significant new chapter in its brand storytelling, enlisting the considerable talents of Academy Award-nominated actor Timothée Chalamet and acclaimed director James Mangold. This collaboration marks an exciting evolution for Lucid, promising to deeply explore and communicate the brand’s core values of innovation, design excellence, and a forward-thinking vision for the future of mobility.
The partnership brings together two of Hollywood’s most celebrated figures, renowned for their ability to craft compelling narratives and evoke powerful emotions. Timothée Chalamet, a rising star whose performances have garnered widespread critical acclaim and multiple Oscar nominations, brings a fresh, contemporary energy that aligns perfectly with Lucid’s aspirational positioning. His ability to embody complex characters and connect with audiences is expected to be instrumental in translating Lucid’s sophisticated brand identity into relatable and inspiring content.
Joining Chalamet is James Mangold, an Oscar-nominated director celebrated for his masterful storytelling and visually striking films. Mangold’s directorial prowess, demonstrated in acclaimed works across various genres, suggests a strategic approach to this collaboration, aiming to create a brand narrative that is not only visually captivating but also intellectually engaging and emotionally resonant. His experience in shaping memorable cinematic experiences is anticipated to elevate Lucid’s storytelling to new heights.
This alliance signifies Lucid’s commitment to a bold and elevated approach to brand communication. By partnering with such distinguished artists, Lucid aims to transcend traditional automotive marketing and create a brand narrative that resonates with a discerning audience. The objective is to articulate the essence of Lucid – its dedication to pushing the boundaries of electric vehicle technology, its pursuit of unparalleled luxury and performance, and its vision for a sustainable, exhilarating future.
While specific details of the campaign have not yet been fully disclosed, the announcement itself generates significant anticipation. The involvement of Chalamet and Mangold suggests a multi-faceted approach, potentially including cinematic advertisements, digital content, and other immersive experiences designed to showcase Lucid’s vehicles and philosophy. This collaboration is poised to captivate audiences and further solidify Lucid’s position as a leader in the luxury electric vehicle sector.
Lucid’s decision to collaborate with such prominent figures underscores its ambition to not only build exceptional vehicles but also to forge a deep emotional connection with its customers and the broader public. The company looks forward to sharing the results of this exciting partnership, which promises to be a truly exhilarating addition to its brand story.
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PR Newswire Environment published ‘Lucid s’associe à Timothée Chalamet et au réalisateur James Mangold, tous deux nommés aux oscars, pour une nouvelle histoire de marque exaltante’ at 2025-09-08 18:47. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.