Ehime Prefecture Launches Ambitious “Shikoku Marugoto Public Transportation Utilization Promotion Campaign 2025”
Matsuyama, Ehime Prefecture – September 5, 2025 – Ehime Prefecture is proud to announce the launch of its comprehensive “Shikoku Marugoto Public Transportation Utilization Promotion Campaign 2025” (四国まるごと公共交通利用促進キャンペーン2025). This significant initiative, unveiled today, aims to foster greater reliance on and appreciation for public transportation across the Shikoku region, with a particular focus on enhancing the travel experience within and between the prefectures of Ehime, Kagawa, Tokushima, and Kochi.
The campaign, strategically timed to commence in September 2025, is designed to be a multi-faceted program, encouraging both residents and visitors to embrace public transportation for its convenience, environmental benefits, and as a means to explore the rich cultural tapestry of Shikoku. The prefecture recognizes the vital role of public transport in sustainable tourism, regional connectivity, and daily life, and this campaign signifies a strong commitment to its revitalization and promotion.
Key objectives of the “Shikoku Marugoto Public Transportation Utilization Promotion Campaign 2025” include:
- Increasing Ridership: To encourage a tangible increase in the number of people utilizing trains, buses, and ferries within Shikoku, thereby reducing reliance on private vehicles and mitigating traffic congestion.
- Enhancing Regional Connectivity: To strengthen the links between different areas of Shikoku, making it easier and more attractive for travelers to journey between prefectures, discovering the unique attractions each has to offer.
- Promoting Sustainable Travel: To highlight the environmental advantages of public transportation, aligning with global efforts towards carbon reduction and promoting a greener future for the Shikoku region.
- Boosting Local Economies: By facilitating smoother travel, the campaign aims to encourage greater exploration of local businesses, tourist destinations, and cultural sites, contributing to the economic vitality of communities across Shikoku.
- Improving User Experience: The campaign will likely involve initiatives to enhance the overall comfort, accessibility, and informational resources available to public transportation users. This could include improvements to station facilities, signage, real-time information systems, and potentially new service offerings.
While specific details regarding individual promotional activities and partnerships are expected to be released progressively, the launch of this campaign underscores Ehime Prefecture’s dedication to a forward-thinking approach to regional development and its commitment to making Shikoku a more accessible and enjoyable destination for all.
Residents and visitors alike are encouraged to learn more about the “Shikoku Marugoto Public Transportation Utilization Promotion Campaign 2025” and participate in its various events and offerings as they are announced. This initiative represents an exciting opportunity to rediscover the beauty and charm of Shikoku through a more sustainable and connected travel experience.
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愛媛県 published ‘四国まるごと公共交通利用促進キャンペーン2025’ at 2025-09-05 00:15. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.