FrenchWeb recently announced a significant development in the world of sales and marketing technology with the merger of Showpad and Bigtincan, creating a new global leader in Revenue Enablement. The article, titled “Build up Showpad + Bigtincan: naissance d’un champion mondial du revenue enablement en Belgique” (Build up Showpad + Bigtincan: birth of a global revenue enablement champion in Belgium), published on September 1st, 2025, highlights the strategic importance of this union, particularly its roots and future aspirations stemming from Belgium.
This landmark merger brings together two established players in the sales enablement space, each with a strong track record of empowering sales teams to engage more effectively with their customers and drive revenue growth. Showpad, known for its intuitive content management and sales enablement platform, and Bigtincan, recognized for its comprehensive AI-powered sales enablement solution, are now combining their expertise and technological capabilities. The aim is to offer a more robust, integrated, and intelligent platform that addresses the evolving needs of modern sales organizations worldwide.
The article from FrenchWeb emphasizes the creation of a “global champion” in Revenue Enablement. This term signifies the ambition of the newly formed entity to set the standard in helping businesses align their sales and marketing efforts, ensuring that sales representatives have the right content, tools, and insights at their fingertips, precisely when they need them. In today’s competitive landscape, effective revenue enablement is no longer a luxury but a necessity for sustained business success.
What makes this news particularly noteworthy is the mention of Belgium as a significant hub for this new global champion. This highlights the growing strength of the Belgian tech ecosystem and its capacity to nurture and foster companies that can achieve international prominence. The strategic decision to anchor this merged entity with a strong presence and focus in Belgium underscores the country’s role as an innovation driver and a fertile ground for technological advancement.
The union of Showpad and Bigtincan is expected to yield several key benefits for their clientele. Customers can anticipate a more comprehensive suite of features, including enhanced content management, personalized sales experiences, advanced analytics for measuring engagement and performance, and AI-driven insights to optimize sales conversations. By streamlining and improving the sales process, the combined company aims to empower sales teams to be more efficient, more informed, and ultimately, more successful in closing deals.
This merger represents a significant step forward in the Revenue Enablement market. It signals a trend towards consolidation and specialization, as companies seek to offer end-to-end solutions that truly support the entire revenue generation cycle. The emergence of this new global leader, with its strong Belgian connections, is a development worth watching closely as it is poised to reshape how businesses approach sales enablement and drive revenue in the years to come.
Build up Showpad + Bigtincan : naissance d’un champion mondial du revenue enablement en Belgique
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FrenchWeb published ‘Build up Showpad + Bigtincan : naissance d’un champion mondial du revenue enablement en Belgique’ at 2025-09-01 05:48. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.