Here is an article based on the provided Jetro report, written in a polite tone and in English:
ASEAN Nations Charting a Course for AI Legal Frameworks: Corporate Governance on Shared Values Emerges as Key
Tokyo, Japan – August 26, 2025 – The Association of Southeast Asian Nations (ASEAN) is actively engaged in the crucial task of developing legal and regulatory frameworks for artificial intelligence (AI), recognizing its transformative potential while navigating associated challenges. A recent report published by the Japan External Trade Organization (JETRO) highlights the region’s multifaceted approach to AI governance, emphasizing the pivotal role of corporate governance founded on shared values in fostering responsible AI development and deployment.
The report, titled “ASEAN’s Exploration of AI Legal Frameworks (2): Corporate Governance Based on Shared Values as the Key,” delves into the ongoing efforts within ASEAN to establish clear guidelines for AI technologies. As AI applications increasingly permeate various sectors, from business and finance to healthcare and public services, the need for robust legal structures has become paramount. This proactive stance by ASEAN member states signals a commitment to harnessing the benefits of AI while mitigating potential risks such as bias, privacy infringements, and ethical dilemmas.
A central theme emerging from JETRO’s analysis is the growing recognition that effective AI governance cannot solely rely on top-down legislative measures. Instead, a more holistic approach is required, one that integrates principles of corporate governance with a strong emphasis on shared values. This means encouraging businesses and organizations that develop and utilize AI to adopt internal policies and practices that align with ethical considerations, transparency, accountability, and fairness.
The report suggests that by fostering a corporate culture where ethical AI practices are deeply embedded, ASEAN nations can cultivate an environment conducive to innovation that is both beneficial and trustworthy. This includes promoting the development of AI systems that are explainable, robust, and designed with human well-being in mind. Furthermore, emphasizing shared values in corporate governance can lead to greater consumer confidence and broader societal acceptance of AI technologies.
ASEAN’s efforts are characterized by a collaborative spirit, with member states exchanging best practices and working towards common objectives. This approach is crucial in a region with diverse legal systems and economic landscapes. The focus on corporate governance as a key element suggests a pragmatic strategy, acknowledging that businesses are at the forefront of AI development and implementation. Empowering them with clear ethical guidelines and strong governance structures can significantly influence the trajectory of AI adoption.
While the specific legal frameworks are still evolving across the ASEAN region, this report underscores a clear direction: a commitment to building a future where AI is developed and used responsibly. The emphasis on corporate governance rooted in shared values is a testament to the understanding that sustainable AI progress requires a strong foundation of ethical principles and accountability within the private sector. JETRO’s publication provides valuable insights for businesses and policymakers alike as they navigate the complex landscape of AI regulation and strive to unlock its full potential for the benefit of all.
ASEANが模索するAIの法整備（2）共通価値に基づく企業ガバナンスがカギ
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日本貿易振興機構 published ‘ASEANが模索するAIの法整備（2）共通価値に基づく企業ガバナンスがカギ’ at 2025-08-26 15:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.