Shiga Prefecture Launches Second Phase of “Let’s Go Together ♪ Shiga and Lake Biwa” Tourism Campaign
Shiga Prefecture is pleased to announce the commencement of the second phase of its special tourism campaign, “Let’s Go Together ♪ Shiga and Lake Biwa.” This initiative, designed to further invigorate tourism within the prefecture and around the iconic Lake Biwa, will officially launch on August 27, 2025, at 5:00 AM.
The “Let’s Go Together ♪ Shiga and Lake Biwa” campaign, which aims to highlight the diverse attractions and unique experiences Shiga has to offer, has garnered significant attention since its inception. The second phase builds upon the success of the initial launch, introducing new opportunities and incentives for visitors to explore the beauty and culture of Shiga.
While specific details of the second phase will be unveiled closer to the launch date, the campaign is expected to focus on enhancing the visitor experience through a variety of promotional activities. These may include special accommodation packages, curated tours showcasing Shiga’s natural landscapes and historical sites, and collaborations with local businesses to offer unique culinary and artisanal experiences. The campaign’s theme, “W de ikouze ♪” (meaning “Let’s go together, double the fun!”), suggests a focus on shared experiences and encouraging visitors to discover Shiga with friends, family, or loved ones.
Lake Biwa, Japan’s largest freshwater lake, serves as a central element of the campaign, offering opportunities for water-based activities, scenic cruises, and access to surrounding natural parks and cultural landmarks. Shiga Prefecture is renowned for its picturesque lakeside vistas, its rich history as a junction for ancient routes, and its vibrant local culture.
Shiga Prefecture is committed to promoting sustainable tourism and encouraging visitors to engage respectfully with the local community and environment. This campaign is anticipated to be a significant driver for regional economic revitalization, attracting both domestic and international travelers to discover the charm of Shiga.
Further announcements regarding the specific programs, participating businesses, and booking details for the “Let’s Go Together ♪ Shiga and Lake Biwa” campaign will be made available through official Shiga Prefecture channels. Residents and prospective visitors are encouraged to stay tuned for more information and to plan their next unforgettable journey to Shiga and Lake Biwa.
滋賀県観光キャンペーン特別企画「Wでいこうぜ♪滋賀・びわ湖」第2弾の実施について
AI has delivered the news.
The answer to the following question is obtained from Google Gemini.
滋賀県 published ‘滋賀県観光キャンペーン特別企画「Wでいこうぜ♪滋賀・びわ湖」第2弾の実施について’ at 2025-08-27 05:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.