Tokyu Corporation is pleased to announce the launch of an exciting new initiative in Shibuya: a construction hoarding art project titled “Shibuya Culture Jungle: Illuminating Diversity.” This project aims to transform the temporary barriers surrounding ongoing construction sites into vibrant canvases, broadcasting messages of diversity and inclusivity from the heart of this dynamic urban space. The project is scheduled to commence on August 18, 2025.
Shibuya, renowned globally as a hub of youth culture, fashion, and innovation, is constantly evolving. As this evolution continues, construction work is an inevitable part of its development. Recognizing the potential of these temporary enclosures, Tokyu Corporation has envisioned a project that will not only beautify the urban landscape but also serve as a powerful platform for communicating essential societal values.
The theme, “Shibuya Culture Jungle: Illuminating Diversity,” encapsulates the project’s core philosophy. Just as a jungle is a rich ecosystem teeming with a multitude of life forms, Shibuya is a melting pot of diverse individuals, cultures, and ideas. The art displayed on the construction hoardings will celebrate this inherent diversity, aiming to foster a greater sense of inclusion and understanding among residents, visitors, and the wider community.
Through this initiative, Tokyu Corporation intends to:
- Enhance the Urban Environment: The art installations will transform otherwise mundane construction sites into visually engaging and inspiring spaces, contributing to a more pleasant and aesthetically rich Shibuya.
- Promote Diversity and Inclusivity: The project will actively showcase and celebrate the multifaceted nature of Shibuya’s population and its culture, sending a clear message about the importance of embracing differences and creating a welcoming environment for all.
- Foster Community Engagement: By bringing art directly into the public realm, the project aims to spark conversations, inspire creativity, and deepen the connection between the community and the evolving city.
- Position Shibuya as a Leader: This innovative approach highlights Shibuya’s forward-thinking spirit and its commitment to using art and culture as tools for positive social impact.
Tokyu Corporation believes that even during periods of urban development, spaces can be utilized to convey positive messages and enrich the lives of those who interact with them. The “Shibuya Culture Jungle: Illuminating Diversity” project is a testament to this belief, promising to bring a splash of color, creativity, and meaningful dialogue to Shibuya’s streets. We eagerly anticipate the commencement of this inspiring project and the vibrant transformation it will bring to our city.
渋谷で展開する工事仮囲いアートプロジェクト始動 「～Ｓｈｉｂｕｙａ Ｃｕｌｔｕｒｅ Ｊｕｎｇｌｅ～多様性を輝かせる」 -工事中の都市空間から多様性と包摂性を発信-
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東急 published ‘渋谷で展開する工事仮囲いアートプロジェクト始動 「～Ｓｈｉｂｕｙａ Ｃｕｌｔｕｒｅ Ｊｕｎｇｌｅ～多様性を輝かせる」 -工事中の都市空間から多様性と包摂性を発信-‘ at 2025-08-18 05:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.