Primark Welcomes New Head of Sustainability from New Look
Drapers Online reports that Primark has appointed a new Head of Sustainability, welcoming a seasoned professional from New Look. The announcement, published on August 18, 2025, at 15:55, signifies a significant step in Primark’s ongoing commitment to enhancing its sustainable practices across its global operations.
The incoming executive brings a wealth of experience from their previous role at New Look, a company also actively engaged in improving its environmental and social impact within the fashion industry. This strategic appointment underscores Primark’s dedication to embedding sustainability at the core of its business strategy, aiming to drive positive change throughout its value chain.
While specific details regarding the individual’s name and the full scope of their responsibilities are not yet publicly disclosed, the move is indicative of Primark’s proactive approach to addressing the complex challenges of sustainability in retail. The fashion sector, in particular, is under increasing scrutiny regarding its environmental footprint, from material sourcing and production processes to waste management and ethical labor practices.
Primark has been vocal about its ambition to become a more sustainable business. The appointment of a dedicated Head of Sustainability, with prior experience from a reputable retailer, suggests a focused effort to accelerate progress in areas such as responsible sourcing of materials, reducing carbon emissions, improving energy efficiency, and promoting circular economy principles. Furthermore, it signals a commitment to ensuring fair labor conditions and fostering transparency within its supply chain.
Industry observers will be keen to follow the initiatives and strategies that this new leadership will bring to Primark. The appointment is likely to bolster the company’s efforts to meet evolving consumer expectations and regulatory requirements, as well as to contribute meaningfully to broader industry-wide sustainability goals. Primark’s extensive global reach provides a significant platform for implementing impactful sustainability programs, and this new appointment signals a clear intent to leverage that influence for positive environmental and social outcomes.
New Look sustainability head joins Primark
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