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Advertising Watchdog Issues Caution on Depiction of ‘Unhealthy Thinness’ in Models
Drapers Online reports that a prominent advertising watchdog has issued a warning regarding the portrayal of “unhealthy thinness” in models. The article, published on August 19, 2025, at 07:04, highlights growing concerns about the potential impact of extremely slender body types on consumer perceptions and, particularly, on young and impressionable audiences.
The Advertising Standards Authority (ASA), or a similar regulatory body, has apparently signaled an increased focus on scrutinizing advertising campaigns that feature models whose physique could be interpreted as promoting unhealthy eating habits or body dissatisfaction. While the precise wording of the watchdog’s guidance is not detailed in the initial report, the overarching message points towards a desire for more responsible and diverse representation within the fashion and advertising industries.
This development suggests a potential shift in how the industry approaches model selection and image retouching. The watchdog’s intervention could lead to stricter guidelines for advertisers, potentially impacting how images are approved and disseminated. The focus is likely to be on ensuring that the images presented do not inadvertently contribute to negative self-esteem or body image issues among viewers.
The fashion and advertising sectors have faced increasing pressure in recent years to embrace a wider spectrum of body types and to move away from a singular, often unattainable, ideal of beauty. This warning from the advertising watchdog aligns with broader societal conversations about body positivity and the need for inclusive representation.
It is anticipated that advertisers will be encouraged to consider the message their model choices convey and to ensure that their campaigns reflect a healthier and more realistic view of body diversity. This may involve a greater emphasis on natural body shapes, sensible posing, and a more cautious approach to digital alterations that can create an illusion of extreme thinness.
The article from Drapers Online serves as an important reminder to all stakeholders within the advertising ecosystem – from brands and agencies to media platforms and photographers – to be mindful of the powerful influence advertising has on shaping perceptions and attitudes, especially concerning body image. The industry is likely to be closely watching how these warnings translate into tangible changes in future campaigns.
Advertising watchdog warns on ‘unhealthy thinness’ in models
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Drapers Online published ‘Advertising watchdog warns on ‘unhealthy thinness’ in models’ at 2025-08-19 07:04. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.