Suntory Launches “Nonde-ne”: A New Social Gifting Service to Convey Everyday Sentiments with Stamps and Drinks
Tokyo, Japan – August 11, 2025 – Suntory Holdings Limited today announced the launch of “Nonde-ne,” an innovative new social gifting service designed to help individuals express their everyday sentiments and connect with loved ones through the unique combination of digital stamps and actual beverages. This service aims to facilitate the sharing of small, heartfelt moments and strengthen relationships in a novel and engaging way.
“Nonde-ne” offers users a delightful platform to select from a curated collection of charming digital stamps, each designed to convey a specific emotion or message, from simple gratitude and encouragement to expressions of concern or celebration. What sets “Nonde-ne” apart is its seamless integration with Suntory’s diverse portfolio of beverages.
Upon selecting a desired stamp, users can then choose to pair it with a beverage from Suntory’s wide array of products, ranging from refreshing non-alcoholic options like mineral water and juices to their renowned selection of beers, whiskies, and other alcoholic beverages. This allows for a personalized gift that resonates not only emotionally but also tangibly, offering the recipient the pleasure of enjoying a carefully chosen drink.
The service is designed to be intuitive and user-friendly, making it easy for anyone to send a thoughtful gesture. Whether it’s a thank you to a colleague, a pick-me-up for a friend feeling down, or a small token of appreciation for family, “Nonde-ne” provides a convenient and modern solution. The digital stamps act as a prelude to the physical gift, building anticipation and adding a layer of personal communication before the beverage arrives.
Suntory’s decision to launch “Nonde-ne” reflects a growing trend towards digital-first communication and a desire for more meaningful, personalized gifting experiences. By bridging the gap between digital expression and tangible enjoyment, “Nonde-ne” seeks to enrich social interactions and foster a sense of connection in an increasingly digital world.
The service is expected to appeal to a broad demographic, offering a fresh alternative to traditional gifting methods and encouraging more frequent, low-pressure expressions of care and connection. Suntory envisions “Nonde-ne” becoming a go-to platform for celebrating life’s everyday moments, no matter how small.
Further details on the available stamps, beverage selection, and service functionality are expected to be released closer to the official launch date. Suntory is committed to providing consumers with creative and enjoyable ways to connect and celebrate, and “Nonde-ne” is poised to be a significant addition to their efforts in fostering stronger social bonds.
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