Judicial Panel Establishes New Multidistrict Litigation for “Protect, Grow and Restore” Marketing Practices
The Judicial Panel on Multidistrict Litigation (JPML) has announced the creation of a new multidistrict litigation (MDL) concerning the marketing and sales practices of The Procter & Gamble Company (P&G) under its “Protect, Grow and Restore” initiative. The order, filed on August 8, 2025, officially consolidates numerous individual lawsuits filed across the country into a single proceeding for pretrial purposes.
This significant development signifies a coordinated approach to handling a potentially large volume of litigation related to P&G’s marketing strategies. By centralizing these cases, the JPML aims to streamline the pretrial process, avoid duplicative discovery efforts, and promote consistent rulings on common legal issues. This will allow for greater efficiency and fairness in how these claims are addressed.
While specific details of the allegations within each individual lawsuit are varied, the establishment of this MDL suggests that common questions of fact and law exist across these cases, likely pertaining to the “Protect, Grow and Restore” marketing and sales practices. Such practices could potentially involve allegations of misrepresentation, deceptive advertising, or other unfair business conduct.
The JPML’s decision to create an MDL is a procedural step designed to manage complex litigation effectively. It does not, at this stage, determine the merits of the claims being brought against P&G. Instead, it facilitates the efficient handling of the pretrial aspects of these cases, which may include discovery, motion practice, and potentially settlement negotiations.
The JPML has designated a specific court and judge to preside over this new MDL. Further information regarding the specific allegations and the progress of the litigation will likely become available as the pretrial proceedings commence. Stakeholders and interested parties will be closely watching the development of this MDL as it progresses through the federal court system.
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govinfo.gov Judicial Panel onMultidistrict Litigation published ‘1:25-F-03157 – IN RE: Procter & Gamble Company “Protect, Grow and Restore” Marketing and Sales Practices Litigation’ at 2025-08-08 20:47. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.