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Travis Japan’s Genta Matsuda Appointed New Image Character for Ajinomoto Frozen Foods’ “THE★®” Brand
Tokyo, Japan – August 8, 2025 – Tower Records Japan is pleased to announce exciting news regarding Genta Matsuda, a prominent member of the popular Japanese boy group Travis Japan. Mr. Matsuda has been appointed as the new image character for Ajinomoto Frozen Foods’ beloved “THE★®” brand.
This significant appointment coincides with the launch of a brand new television commercial for the “THE★®” brand, titled “THE★® Shumai: Mom, I want to eat this at home too! Chapter.” The commercial is scheduled to begin airing nationwide on August 8, 2025.
The “THE★®” brand is widely recognized for its high-quality and delicious frozen food products, particularly its “THE★® Shumai” (the brand’s signature shumai dumplings). The selection of Genta Matsuda as the new image character signifies a fresh direction for the brand, aiming to connect with a broad audience, especially younger consumers, while reinforcing the brand’s commitment to taste and family enjoyment.
In the newly released TVCM, viewers will have the opportunity to see Mr. Matsuda in a heartwarming and relatable scenario. The commercial is anticipated to showcase his charming personality and appeal, effectively conveying the brand’s message of bringing delicious and convenient meals to households across Japan. The title itself, “Mom, I want to eat this at home too! Chapter,” suggests a narrative that emphasizes the homemade quality and irresistible taste of “THE★® Shumai,” making it a dish that even discerning palates, like a child’s request, would desire.
Genta Matsuda, known for his energetic performances and vibrant presence as part of Travis Japan, is expected to bring a new level of excitement and recognition to the “THE★®” brand. This collaboration is poised to be a significant boost for both Mr. Matsuda’s individual career and the continued success of Ajinomoto Frozen Foods.
Fans and consumers alike can look forward to seeing Genta Matsuda in this new role and experiencing the deliciousness of “THE★®” products. The national broadcast of the new TV commercial is a highly anticipated event.
松田元太（Travis Japan）、味の素冷凍食品「ザ★®」ブランドの新イメージ・キャラクターに起用。新TVCM「ザ★®シュウマイ 母ちゃん、これ家でも食いてぇよ篇」8月8日より全国放送開始
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Tower Records Japan published ‘松田元太（Travis Japan）、味の素冷凍食品「ザ★®」ブランドの新イメージ・キャラクターに起用。新TVCM「ザ★®シュウマイ 母ちゃん、これ家でも食いてぇよ篇」8月8日より全国放送開始’ at 2025-08-08 04:15. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.