Nissay Launches New TV Commercial “Nissay Sustainability Project ‘Nurturing the Future'”
Tokyo, Japan – August 4, 2025 – Nippon Life Insurance Company (Nissay) is pleased to announce the release of its new television commercial, “Nissay Sustainability Project ‘Nurturing the Future'” (ニッセイサステナプロジェクト「未来を育てる」篇), which will be publicly available starting today, August 4, 2025. This initiative underscores Nissay’s deep commitment to fostering a sustainable future through its comprehensive approach to business and societal contributions.
The new commercial highlights Nissay’s dedication to nurturing both the present and future generations by integrating sustainability principles into the core of its operations. It aims to convey how the company’s various initiatives and services contribute to creating a more resilient and prosperous society for all.
Through compelling storytelling and engaging visuals, the “Nurturing the Future” campaign seeks to illustrate Nissay’s multifaceted approach to sustainability. This includes not only its long-standing role in providing financial security and peace of mind to individuals and families but also its proactive engagement in environmental, social, and governance (ESG) activities.
Nissay’s sustainability efforts encompass a wide range of areas, from promoting healthy lifestyles and supporting community development to investing in sustainable businesses and reducing its environmental footprint. The commercial is expected to resonate with viewers by showcasing how these efforts translate into tangible positive impacts on society.
This campaign is a testament to Nissay’s long-term vision and its aspiration to be a trusted partner in building a better tomorrow. The company believes that by embracing sustainability, it can create shared value for its customers, employees, stakeholders, and the communities it serves.
The TV commercial, a 445KB PDF document detailing the campaign’s themes and objectives, is now accessible to the public from today. Nissay invites everyone to view the commercial and learn more about its ongoing commitment to nurturing a sustainable future.
About Nippon Life Insurance Company:
Nippon Life Insurance Company, established in 1889, is one of Japan’s leading life insurance companies. With a mission to contribute to the development of society and the well-being of people by providing high-quality financial services, Nissay offers a comprehensive range of insurance and financial products and services. The company is committed to sustainable growth and plays an active role in addressing societal challenges through its business and corporate social responsibility activities.
日本生命 新TVCM “ニッセイサステナプロジェクト「未来を育てる」篇” 8月4日（月）公開[445KB]
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日本生命 published ‘日本生命 新TVCM “ニッセイサステナプロジェクト「未来を育てる」篇” 8月4日（月）公開[445KB]’ at 2025-08-04 08:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.