KT&G Launches Global Brand ESSE in Germany, Signaling Full Entry into the European Market
Seoul, South Korea & Munich, Germany – July 11, 2025 – KT&G, a leading tobacco company headquartered in South Korea, announced today its strategic expansion into the German market with the official launch of its globally recognized brand, ESSE. This significant move marks KT&G’s full-scale entry into the European continent, underlining its commitment to a robust international growth strategy.
The introduction of ESSE cigarettes in Germany represents a pivotal moment for KT&G, positioning the company to leverage its established brand recognition and product portfolio within one of Europe’s largest and most influential consumer markets. ESSE, known for its premium quality and distinct characteristics, has garnered a significant following across Asia and other international regions. Its arrival in Germany is anticipated to resonate with discerning European consumers seeking sophisticated and high-quality tobacco products.
KT&G’s decision to prioritize Germany for its European launch reflects the market’s economic strength, its sophisticated consumer base, and its strategic importance as a gateway to other European nations. The company has undertaken extensive preparation to ensure a successful introduction, including thorough market research, regulatory compliance, and the establishment of a robust distribution network designed to reach a wide range of German consumers.
“We are thrilled to officially introduce ESSE to the German market and embark on this new chapter of our global expansion,” stated Mr. Min Young-jin, CEO of KT&G. “Germany represents a critical and exciting opportunity for KT&G, and we are confident that ESSE’s unique appeal and quality will be well-received by German consumers. This launch signifies our serious commitment to establishing a strong presence throughout Europe and delivering exceptional value to our customers across the continent.”
The ESSE brand is characterized by its smooth taste, advanced filter technology, and often its sleek design, catering to a modern and discerning consumer. KT&G is committed to upholding the same high standards of product quality and responsible marketing that have contributed to ESSE’s success in other markets.
With this strategic entry into Germany, KT&G is poised to further strengthen its global footprint and solidify its position as a key player in the international tobacco industry. The company looks forward to building strong relationships with German consumers and contributing positively to the market.
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www.prnewswire.com published ‘KT&G führt seine globale Marke ESSE in Deutschland ein und steigt damit voll in den europäischen Markt ein’ at 2025-07-11 02:58. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.