Beyond the Baseline: Brands Embrace Off-Court Tennis Style
The iconic aesthetic of tennis fashion is transcending the court and making a significant impact on everyday wardrobes. Drapers Online recently highlighted this growing trend in their article, “Why brands are serving up off-court tennis styles,” published on June 30, 2025. The piece sheds light on how brands, including well-known names like Next and Castore, are increasingly incorporating tennis-inspired elements into their collections, catering to a demand for sophisticated yet comfortable casualwear.
Traditionally associated with performance wear and athletic events, tennis attire has long possessed a distinct visual language. Think clean lines, crisp whites, pleated skirts, polo shirts, and athletic footwear. These elements, rooted in the sport’s heritage, are now being reinterpreted for broader consumer appeal. The enduring popularity of a preppy, sporty, and refined look makes tennis style a natural fit for the modern casualwear market.
Brands are recognizing that consumers are seeking versatility and a sense of effortless style. The clean, classic nature of tennis fashion lends itself perfectly to everyday wear, whether it’s for a casual outing, a relaxed office environment, or simply lounging at home. The comfort offered by performance-oriented fabrics and relaxed silhouettes, combined with the inherent elegance of tennis-inspired designs, creates a compelling proposition for shoppers.
Companies like Next and Castore are at the forefront of this movement. Next, a high-street giant, is likely leveraging its broad reach to introduce accessible and on-trend tennis-inspired pieces, making the style available to a wide audience. Castore, a brand with stronger performance roots, is able to draw authentic inspiration from the sport’s technical demands, translating that into high-quality, stylish apparel that appeals to both the athletically minded and those who appreciate premium casualwear.
The appeal of off-court tennis styles lies in its understated sophistication. It’s a look that conveys a sense of effortless cool, a nod to classic sportswear without being overtly athletic. This is achieved through thoughtful design choices: the resurgence of the polo shirt in new fabrics and cuts, the popularity of relaxed-fit shorts and trousers, and the continued demand for clean, minimalist sneakers. Even knitwear and outerwear are drawing inspiration, offering pieces that evoke the timeless charm of a country club aesthetic.
Furthermore, the influence of popular culture and sporting events undoubtedly plays a role. Major tennis tournaments often spark renewed interest in the sport and its associated fashion. As athletes and spectators alike embrace the elegance of the game, this translates into broader consumer interest.
In conclusion, the trend of brands serving up off-court tennis styles signifies a broader shift in consumer preferences towards comfortable, versatile, and aesthetically pleasing casualwear. By tapping into the timeless appeal and inherent elegance of tennis fashion, brands like Next and Castore are successfully capturing the attention of a discerning market, proving that the spirit of the game can indeed be worn far beyond the baseline.
Why brands are serving up off-court tennis styles
AI has delivered the news.
The answer to the following question is obtained from Google Gemini.
Drapers Online published ‘Why brands are serving up off-court tennis styles’ at 2025-06-30 15:22. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.