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Chery Aims to Shake Up the Pickup Truck World with New HIMLA Series
Shanghai, China (April 26, 2025) – Chinese automaker Chery is making a bold move into the pickup truck market with the unveiling of its all-new HIMLA series at the 2025 Shanghai Auto Show. The company is promising a complete range of models, suggesting they plan to cover various pickup truck segments from workhorses to more lifestyle-oriented vehicles.
What We Know So Far:
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HIMLA Series: This is the name Chery has chosen for its new lineup of pickup trucks. It’s a significant step, signaling a commitment to building a recognizable and potentially aspirational brand within the pickup sector.
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Full-Category Lineup: This is the key takeaway. Chery isn’t just releasing one pickup; they’re launching a family of them. This implies:
- Different Sizes: Expect everything from compact/mid-size pickups to potentially larger, heavy-duty models.
- Varying Capabilities: Some models will likely focus on ruggedness and work utility (think payload and towing), while others might prioritize comfort, technology, and appealing to buyers who use pickups for recreational activities.
- Price Points: A full lineup means a range of prices to cater to different budgets and customer needs.
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Redefining the Market?: Chery’s claim of “redefining the pickup market” is ambitious. This suggests they’re not just copying existing designs but aiming to introduce something new, whether it’s in terms of:
- Technology: Expect advanced driver-assistance systems (ADAS), modern infotainment, and potentially electric or hybrid powertrains (although the press release doesn’t explicitly mention this).
- Design: Chery is likely trying to create a visually distinctive pickup truck that stands out from the competition.
- Value: Chinese automakers are often known for offering competitive pricing. The HIMLA series could disrupt the market by offering more features for the money.
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Shanghai Auto Show Debut: The timing is strategic. The Shanghai Auto Show is a major global event, providing Chery with a large platform to showcase its new series to both domestic and international audiences.
What This Means for the Pickup Truck Market:
- Increased Competition: The entry of Chery, a major Chinese automaker, will undoubtedly intensify competition in the pickup truck segment, both in China and potentially globally.
- Innovation and Affordability: Chery’s presence could push other manufacturers to innovate faster and offer more affordable options.
- Global Expansion: Depending on the success of the HIMLA series in China, Chery might consider exporting these pickups to other markets, challenging established brands in regions like Southeast Asia, South America, and potentially even markets like Australia.
- Potential for Electric Pickups: While not explicitly stated, the automotive industry is shifting towards electrification. It’s highly possible that Chery’s HIMLA series could eventually include electric or hybrid models to compete with other manufacturers entering the EV truck space.
What We Still Don’t Know:
- Specific Models: The press release is high-level. We don’t know the names, specifications, or detailed features of each HIMLA model.
- Powertrains: Are they all-internal combustion, or are there hybrid/electric options?
- Pricing: A crucial detail that will determine market competitiveness.
- Export Plans: When and where will these trucks be available outside of China?
- Interior Design and Features: A key factor in attracting modern buyers.
In Conclusion:
Chery’s HIMLA series represents a significant development in the pickup truck market. While many details are still under wraps, the company’s commitment to a full-category lineup and its ambition to “redefine” the segment suggest a serious effort to become a major player in this competitive landscape. The automotive world will be watching closely to see what Chery unveils at the Shanghai Auto Show and how the HIMLA series will ultimately perform in the market.
The AI has delivered the news.
The following question was used to generate the response from Google Gemini:
At 2025-04-26 15:50, ‘Chery Debuts All-New HIMLA Series at 2025 Shanghai Auto Show, Redefining the Pickup Market with Full-Category Lineup’ was published according to PR Newswire. Please write a detailed article with related information in an easy-to-understand manner. Please answer in English.
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