Suntory’s “BOSS” Coffee Collaborates with “Dragon Quest III” for a Unique Outdoor Advertising Campaign
Tokyo, Japan – September 7, 2025 – Suntory Beverage & Food Limited is pleased to announce an innovative outdoor advertising campaign in collaboration with the iconic “Dragon Quest III: The Seeds of Salvation” game. The campaign, titled “BOSS x Dragon Quest: We Counted Everyone Who Supports the World of FC ‘Dragon Quest III’,” launches today and promises a thought-provoking and engaging experience for fans of both brands.
This ambitious project aims to highlight the often-unseen individuals who contribute to the vibrant and expansive world of the original Famicom (FC) version of “Dragon Quest III.” While players are familiar with the heroic adventurers and formidable monsters, Suntory’s campaign seeks to acknowledge the multitude of supporting characters who make the game’s universe feel alive and functional. From the shopkeepers who provide essential supplies to the innkeepers offering rest and respite, and even the townspeople who offer tidbits of information, each character plays a crucial role in the player’s journey.
The outdoor advertisements are strategically placed in various locations, inviting passersby to contemplate the scale of the game’s population and the collective effort behind its simulated reality. The campaign’s title, “We Counted Everyone Who Supports the World of FC ‘Dragon Quest III’,” suggests a detailed and possibly humorous enumeration of these supporting roles, encouraging viewers to recall their own experiences with the beloved RPG.
This collaboration between Suntory’s “BOSS” coffee brand and “Dragon Quest III” is a testament to the enduring popularity and cultural impact of the game, which was originally released in 1988. “BOSS” coffee, known for its strong and invigorating brews, is a fitting partner for a campaign that celebrates the effort and dedication required to build and sustain a fantastical world, mirroring the effort that goes into crafting a high-quality beverage.
The campaign is expected to resonate deeply with long-time fans of “Dragon Quest III” and introduce the beloved game to a new generation. By focusing on the supporting cast, Suntory is offering a fresh perspective on a classic title, encouraging appreciation for the intricate details that contribute to a rich gaming experience.
Further details on the specific locations and content of the outdoor advertisements are anticipated to be revealed soon. Suntory invites everyone to experience this unique tribute to the world of “Dragon Quest III” and to reflect on the unsung heroes who make our own worlds function.
BOSS×ドラクエ 「FC版『ドラゴンクエストⅢ』の世界を支える人、全員数えてみた」屋外広告掲出
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