Snow Man Lights Up Fujiya’s “Smile Switch” Campaign with New Commercials
Tokyo, Japan – September 9, 2025 – Tower Records Japan is pleased to announce that the popular Japanese idol group Snow Man will be featured in two brand-new commercials for Fujiya’s iconic “Smile Switch” campaign. The commercials, titled “Fujiya Look Tte Ii Na – Which Member Do You Want to Be?” and “Fujiya Western Confectionery Shop: Japan’s Birthday Cakes,” are set to begin airing nationwide today, September 9, 2025, at 09:30.
This exciting collaboration marks Snow Man’s continued involvement with Fujiya, a brand synonymous with delightful sweets and cherished memories for many in Japan. The group’s energetic and heartwarming presence is expected to bring a fresh wave of excitement to the well-loved “Smile Switch” initiative, which aims to bring smiles to people’s lives through Fujiya’s delicious offerings.
The first commercial, “Fujiya Look Tte Ii Na – Which Member Do You Want to Be?” delves into the enjoyable experience of choosing one’s favorite Fujiya LOOK chocolate. The advertisement is poised to showcase the individual charms of each Snow Man member as they playfully encourage viewers to consider which flavor, and by extension, which member, they might want to be. This concept taps into the personal connection fans often feel with their favorite idols, making the choice of a chocolate bar an engaging and relatable experience. Viewers can anticipate a vibrant and engaging segment as Snow Man members highlight the unique appeal of various LOOK chocolate varieties.
The second commercial, “Fujiya Western Confectionery Shop: Japan’s Birthday Cakes,” shifts its focus to the cherished tradition of celebrating special occasions with Fujiya’s exquisite Western-style cakes. This advertisement will likely evoke feelings of warmth, family, and celebration, highlighting Fujiya’s role in making significant moments even more memorable. Snow Man’s presence is expected to add a touch of joy and festivity, underscoring the idea that Fujiya cakes are central to creating unforgettable birthday celebrations across Japan. The commercial aims to resonate with a wide audience, reminding everyone of the simple yet profound pleasure of sharing a Fujiya cake on a special day.
Fujiya’s “Smile Switch” campaign has long been a staple in Japanese advertising, consistently delivering messages of happiness and connection. The inclusion of Snow Man, known for their dynamic performances and strong fan base, is a strategic move that is sure to amplify the campaign’s reach and impact. Fans of Snow Man and Fujiya alike can look forward to seeing these delightful commercials on television screens nationwide.
This partnership underscores Fujiya’s commitment to connecting with consumers through engaging and relatable content, and Snow Man’s involvement is a testament to their widespread appeal and positive image. We encourage everyone to keep an eye out for these new commercials and to embrace the “Smile Switch” brought to you by Fujiya and Snow Man.
Snow Man、不二家「Smile Switch」新CM出演。「不二家ルックっていいな どのメンバーになりたい？」篇＆「不二家洋菓子店 ニッポンのケーキ 誕生日」篇全国オンエア
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Tower Records Japan published ‘Snow Man、不二家「Smile Switch」新CM出演。「不二家ルックっていいな どのメンバーになりたい？」篇＆「不二家洋菓子店 ニッポンのケーキ 誕生日」篇全国オンエア’ at 2025-09-09 09:30. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.