New Lawsuit Filed Against Under Armour Over Alleged Misleading Business Practices
A new class-action lawsuit has been filed against athletic apparel giant Under Armour, Inc., alleging deceptive business practices and false advertising. The suit, officially titled Rappaport v. Under Armour, Inc. et al, was filed in the U.S. District Court for the Eastern District of New York on September 12, 2025.
The plaintiff, identified as Rappaport, is bringing the case on behalf of a proposed class of consumers who purchased Under Armour products. While the specific details of the allegations are still emerging, initial reports suggest the lawsuit centers on claims that Under Armour engaged in misleading advertising or misrepresented the quality or characteristics of its products, potentially leading consumers to make purchasing decisions based on inaccurate information.
Class-action lawsuits of this nature typically involve allegations that a company has engaged in a pattern of conduct that has harmed a large group of consumers. If successful, such lawsuits can result in significant financial settlements or judgments awarded to the affected class members.
Under Armour, a well-known global brand, has built its reputation on performance athletic wear. This lawsuit, if it proceeds to a significant stage, could impact the company’s brand image and financial standing.
At this early stage of the proceedings, the court has made the filing publicly available through the U.S. Government Publishing Office’s GovInfo platform. Further details regarding the specific claims, the alleged damages, and the legal arguments are expected to be disclosed as the case progresses through the court system.
It is important to note that the filing of a lawsuit does not constitute a finding of guilt or wrongdoing. Under Armour, like any defendant in a legal case, is presumed innocent until proven guilty. The company will have the opportunity to respond to the allegations and present its defense.
As the litigation unfolds, further updates will likely be provided through official court filings and any statements issued by the parties involved. Consumers and stakeholders will be closely watching the developments in this significant case.
24-7558 – Rappaport v. Under Armour, Inc. et al
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