Italy’s Bending Spoons Acquires Video Platform Vimeo for $1.38 Billion, Ushering in a New Era for Content Creation
Milan, Italy – September 11, 2025 – In a significant development that promises to reshape the digital video landscape, Italian software powerhouse Bending Spoons has announced its acquisition of the renowned video platform Vimeo. The deal, valued at a substantial $1.38 billion, marks a pivotal moment for both companies and signals a new chapter in the evolution of online content creation and distribution.
The acquisition, reported by Silicon Republic on September 11, 2025, brings together Bending Spoons’ expertise in developing intuitive and powerful software solutions with Vimeo’s established reputation as a premium destination for professional video hosting and creative tools. Industry observers anticipate that this strategic union will unlock a wealth of new opportunities for creators, businesses, and audiences worldwide.
Bending Spoons, headquartered in Milan, has carved out a formidable reputation for its innovative approach to building user-friendly applications that solve real-world problems. Their portfolio includes a diverse range of successful products, demonstrating a deep understanding of user needs and a commitment to technological excellence. This acquisition of Vimeo underscores their ambition to expand their reach and impact within the burgeoning digital media sector.
Vimeo, which has long been a favored platform among filmmakers, designers, and marketing professionals, is celebrated for its high-quality video player, robust creator tools, and a strong community focused on artistic and professional content. The platform’s dedication to a premium, ad-free experience has differentiated it in a crowded market, attracting users who prioritize quality and control over their video presence.
While specific details of the integration strategy are yet to be fully disclosed, Bending Spoons has expressed its strong commitment to preserving and enhancing the core values that have made Vimeo so beloved by its user base. The company anticipates that leveraging Bending Spoons’ engineering prowess and market insights will enable Vimeo to further innovate and expand its service offerings. This could include the development of advanced editing capabilities, enhanced collaboration features, and potentially new monetization avenues for creators.
The $1.38 billion valuation reflects the significant strategic importance and future potential of Vimeo within the rapidly growing video-on-demand and content creation markets. This transaction is expected to empower Bending Spoons to strengthen its position as a leading player in the digital technology space, while simultaneously providing Vimeo with the resources and strategic direction to accelerate its growth and innovation.
This landmark acquisition is poised to have a profound impact on the creator economy, potentially offering more sophisticated tools, better support, and a more integrated ecosystem for video professionals. As the digital world continues to embrace video as its primary communication medium, the combined strengths of Bending Spoons and Vimeo are set to play a crucial role in shaping its future. Further announcements regarding the integration and future plans are eagerly awaited by the global creative community.
Italy’s Bending Spoons snaps up video platform Vimeo for $1.38bn
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