Lucid Partners with Oscar Nominees Timothée Chalamet and James Mangold for Evocative New Brand Narrative
Lucid Group is set to unveil a compelling new brand narrative, enlisting the talents of Academy Award nominee Timothée Chalamet and acclaimed director James Mangold. This significant collaboration, announced on September 8, 2025, marks a pivotal moment for the luxury electric vehicle manufacturer as it aims to deepen its emotional connection with consumers.
The partnership promises to translate Lucid’s pioneering spirit and advanced automotive technology into a story that resonates on a personal level. By bringing together Chalamet’s captivating on-screen presence and Mangold’s masterful storytelling abilities, Lucid intends to showcase not just its innovative vehicles, but also the underlying philosophy and aspirational lifestyle they represent.
While specific details of the narrative remain under wraps, the involvement of such prominent figures suggests a focus on themes of innovation, design, and the future of personal mobility. Timothée Chalamet, known for his diverse and impactful roles, is expected to bring a fresh and relatable perspective to the brand’s message. James Mangold, celebrated for his work on critically acclaimed films, brings a proven track record of crafting engaging and memorable cinematic experiences.
This strategic alliance underscores Lucid’s commitment to moving beyond traditional automotive advertising. By engaging with artists of this caliber, the company seeks to create content that is not only informative but also inspiring, positioning Lucid as a leader in the evolving landscape of luxury and sustainability. The collaboration is anticipated to highlight the cutting-edge engineering and exquisite design that define Lucid vehicles, all through a narrative lens that speaks to the aspirations of a discerning audience.
The announcement has generated considerable excitement within the industry, signaling Lucid’s intent to make a significant impact in the luxury EV market. Further details regarding the campaign and its rollout are expected in the coming months.
AI has delivered the news.
The answer to the following question is obtained from Google Gemini.
PR Newswire Environment published ‘Lucid объединяет усилия с номинантами на премию «Оскар» — актером Тимоти Шаламе и режиссером Джеймсом Мэнголдом — в новой захватывающей истории бренда’ at 2025-09-08 18:39. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.