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Lucid Embarks on an Exciting New Brand Narrative with Oscar Nominee Timothée Chalamet and Director James Mangold
New York, NY – September 8, 2025 – Lucid, the innovative luxury electric vehicle company, has announced a significant new chapter in its brand storytelling, enlisting the talents of Academy Award nominee Timothée Chalamet and acclaimed director James Mangold. This collaboration marks a pivotal moment for Lucid as it aims to connect with audiences on a deeper emotional level and further articulate its vision for the future of mobility.
The partnership was revealed today in a press release from PR Newswire, highlighting Lucid’s commitment to creating a compelling and resonant brand narrative. Timothée Chalamet, known for his captivating performances in films such as “Dune” and “Call Me By Your Name,” will bring his unique artistic sensibility to the forefront. His involvement is expected to inject a fresh perspective and a compelling human element into Lucid’s brand messaging.
Joining Chalamet is Academy Award-nominated director James Mangold, the visionary behind critically acclaimed films like “Ford v Ferrari” and “Logan.” Mangold’s expertise in crafting powerful and visually stunning narratives will be instrumental in shaping Lucid’s new brand story. His directorial approach is renowned for its ability to evoke emotion and tell compelling tales of ambition and innovation, qualities that align perfectly with Lucid’s own journey.
This strategic alliance signifies Lucid’s ambition to transcend traditional automotive marketing and engage consumers through impactful storytelling. By partnering with such prominent figures from the world of cinema, Lucid aims to communicate not just the advanced technology and luxury of its vehicles, but also the underlying philosophy and aspirations that drive the company.
The collaboration is poised to create a series of engaging content that will explore themes of innovation, artistry, and the pursuit of excellence – principles that are central to both Lucid’s brand identity and the careers of Chalamet and Mangold. This initiative underscores Lucid’s dedication to building a brand that resonates with individuals who value sophisticated design, cutting-edge technology, and a forward-thinking approach to personal transportation.
While specific details of the upcoming campaign are yet to be unveiled, the announcement has already generated considerable excitement within the automotive and entertainment industries. The prospect of seeing these acclaimed talents collaborate on behalf of a pioneering electric vehicle manufacturer promises a fresh and inspiring narrative for the luxury EV market. This collaboration is expected to elevate Lucid’s brand presence and further solidify its position as a leader in sustainable luxury mobility.
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PR Newswire Environment published ‘Lucid vytvára nový vzrušujúci príbeh značky s podporou oskarových nominantov Timothée Chalameta a režiséra Jamesa Mangolda’ at 2025-09-08 18:13. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.