Samsung Unveils ‘SmartThings Meets AI Home’ Campaign Ahead of IFA 2025
Seoul, South Korea – September 2, 2025 – Samsung Electronics today announced the launch of its compelling new campaign, “SmartThings Meets AI Home,” setting the stage for its presence at IFA 2025. This initiative highlights Samsung’s deepening commitment to seamlessly integrating Artificial Intelligence (AI) into the connected living experience, powered by its robust SmartThings platform.
The “SmartThings Meets AI Home” campaign underscores Samsung’s vision for a future where homes are not only smart but also intuitively understand and adapt to the needs of their occupants. By leveraging the advanced capabilities of AI, Samsung aims to elevate the SmartThings ecosystem from a mere connectivity hub to a proactive and personalized home management system.
This campaign signifies Samsung’s dedication to making everyday life more convenient, efficient, and enjoyable through intelligent automation and personalized experiences. The company is focusing on how AI, combined with the vast array of Samsung devices and partner products connected through SmartThings, can anticipate user needs, optimize energy consumption, enhance security, and provide tailored comfort.
Ahead of IFA 2025, one of the world’s leading trade shows for consumer electronics and home appliances, this campaign serves as a prelude to what attendees can expect from Samsung. The company is poised to showcase a range of innovative solutions that exemplify the “SmartThings Meets AI Home” concept. Visitors can anticipate demonstrations of how AI-powered insights from appliances, entertainment systems, and other connected devices will work in harmony to create a truly intelligent living environment.
Samsung’s strategic focus on AI within the SmartThings ecosystem is designed to offer users a more seamless and responsive interaction with their homes. This includes features such as predictive maintenance for appliances, personalized climate control based on user habits, and enhanced security features that can intelligently distinguish between routine activities and potential threats.
The “SmartThings Meets AI Home” campaign is expected to generate significant excitement for Samsung’s upcoming announcements at IFA 2025, reinforcing its position as a leader in shaping the future of connected living. The company’s continued investment in AI and its open, collaborative approach to SmartThings demonstrate a clear path towards a more intelligent and integrated home experience for consumers worldwide.
Samsung Unveils ‘SmartThings Meets AI Home’ Campaign Ahead of IFA 2025
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Samsung published ‘Samsung Unveils ‘SmartThings Meets AI Home’ Campaign Ahead of IFA 2025’ at 2025-09-02 10:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.