Ehime Prefecture Seeks Innovative Proposals for Agricultural Tourism Promotion in Fiscal Year 2025
Ehime Prefecture is actively seeking creative and impactful proposals to enhance its agricultural tourism offerings for the upcoming fiscal year 2025. The prefecture has issued a call for proposals regarding the “FY2025 Ehime Prefecture Agricultural Tourism Charm Promotion Project Consignment Business,” signaling a commitment to further developing and revitalizing its rural landscapes through tourism.
This initiative highlights Ehime’s dedication to showcasing the unique agricultural heritage and natural beauty of the region. Agricultural tourism, often referred to as “nouhaku” in Japanese, offers visitors immersive experiences in rural life, allowing them to engage directly with local farmers, savor fresh produce, and participate in traditional agricultural activities.
The prefecture is looking for proposals that will effectively promote the charm and appeal of Ehime’s agricultural regions to a wider audience. This could encompass a range of strategies, from developing new tourism products and experiences to implementing innovative marketing campaigns and improving visitor infrastructure. The goal is to create sustainable and enriching experiences for tourists while simultaneously supporting local agricultural communities and economies.
Key aspects likely to be prioritized in the evaluation of submitted proposals may include:
- Uniqueness and Innovation: The ability to offer distinct and memorable experiences that differentiate Ehime’s agricultural tourism from other destinations.
- Economic Impact and Sustainability: Proposals that demonstrate a clear plan for generating economic benefits for local communities and ensuring the long-term viability of the project.
- Community Engagement: Strategies that actively involve and benefit local residents and agricultural producers.
- Market Appeal: Initiatives designed to attract a diverse range of domestic and international tourists.
- Cultural Preservation: Projects that contribute to the preservation and promotion of local traditions and cultural heritage associated with agriculture.
- Digital Promotion and Accessibility: Utilization of modern technology and digital platforms to reach a broader audience and enhance visitor accessibility.
Ehime Prefecture, renowned for its citrus fruits, picturesque coastlines, and rich history, possesses immense potential for agricultural tourism. This project represents a significant opportunity for businesses, organizations, and individuals with expertise in tourism development, marketing, and rural revitalization to contribute to the growth and prosperity of the prefecture.
The call for proposals, published on August 4, 2025, at 01:15 JST, is a testament to Ehime’s forward-thinking approach to rural development and its recognition of the vital role agricultural tourism can play in its future. Interested parties are encouraged to review the detailed requirements and submission guidelines on the official Ehime Prefecture website to participate in this exciting endeavor.
令和7年度愛媛県農泊魅力推進事業委託業務に関する企画提案募集について
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愛媛県 published ‘令和7年度愛媛県農泊魅力推進事業委託業務に関する企画提案募集について’ at 2025-08-04 01:15. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.