Ehime Prefecture Invites Proposals for Shimanami Kaido’s Regional Cycle Tourism Development
Matsuyama, Ehime Prefecture – August 5, 2025 – Ehime Prefecture has officially announced the launch of a Request for Proposals (RFP) for the “FY2025 Shimanami Kaido Regional Cycle Tourism Zone Formation Promotion Project.” This initiative underscores the prefecture’s commitment to further enhancing the renowned Shimanami Kaido cycling route and fostering regional development through robust cycle tourism. The announcement, made today, invites qualified organizations to submit innovative proposals for the project’s implementation.
The Shimanami Kaido, a spectacular 70-kilometer island-hopping expressway connecting Honshu and Shikoku, is celebrated worldwide for its breathtaking scenery and cycling experience. Ehime Prefecture, in collaboration with neighboring municipalities, aims to leverage this iconic route to stimulate economic growth and create a vibrant, sustainable tourism destination.
This RFP seeks proposals that will contribute to the formation and promotion of a comprehensive cycle tourism zone. While specific details of the project’s objectives will be elaborated within the official RFP documentation, it is anticipated that proposals will focus on areas such as:
- Enhancing the Cycling Experience: This could include improvements to cycling infrastructure, the development of new cycling routes, the provision of advanced support services for cyclists, and the creation of engaging digital resources for planning and navigation.
- Promoting Regional Charm and Culture: Proposals may explore ways to integrate local culture, history, and unique experiences into the cycle tourism offering, thereby enriching the visitor journey and supporting local communities.
- Developing Sustainable Tourism Models: Emphasis is likely to be placed on strategies that ensure the long-term environmental and economic sustainability of the region, including community engagement and responsible tourism practices.
- Marketing and Promotion: Innovative approaches to attracting a wider range of domestic and international cyclists, as well as promoting the Shimanami Kaido as a premier cycling destination, are expected to be key considerations.
- Collaboration and Network Building: The project may also encourage proposals that foster stronger collaboration among stakeholders within the Shimanami Kaido region, including local governments, businesses, and community organizations.
Ehime Prefecture is keen to attract proposals from a diverse range of entities, including private companies, non-profit organizations, research institutions, and consortia with proven expertise in tourism development, marketing, infrastructure, and regional revitalization.
Organizations interested in participating in this important initiative are encouraged to review the official announcement and forthcoming RFP documentation, which will provide comprehensive details on the project scope, eligibility criteria, submission guidelines, and evaluation process. This is a significant opportunity to contribute to the future success and continued appeal of the Shimanami Kaido.
令和7年度しまなみ広域サイクルツーリズム圏域形成促進事業に関する提案型プロポーザルの実施について
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愛媛県 published ‘令和7年度しまなみ広域サイクルツーリズム圏域形成促進事業に関する提案型プロポーザルの実施について’ at 2025-08-05 01:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.