ROXi Launches Interactive Music Television Channel in the US, Partnering with Major Labels
New York, NY – August 7, 2025 – ROXi, a dynamic new player in the music television landscape, has officially launched its highly anticipated interactive music TV channel across the United States. This groundbreaking venture promises to redefine the at-home music experience, offering viewers a unique blend of live performances, exclusive content, and unprecedented opportunities for audience engagement.
The launch marks a significant milestone for ROXi, underpinned by strategic partnerships with three of the world’s leading music companies: Universal Music Group, Sony Music Entertainment, and Warner Music Group. This collaboration ensures that ROXi will be at the forefront of delivering premium, high-quality musical content directly to television screens nationwide.
ROXi’s core proposition centers on its innovative interactive features. Viewers will no longer be passive recipients of musical content; instead, they are invited to become active participants. While specific interactive elements are still being detailed, the channel aims to foster a deeper connection between artists and fans, potentially through features such as real-time song requests, voting on setlists, or even virtual meet-and-greets. This “two-way” approach to music television is designed to create a more immersive and personalized viewing experience.
The partnership with the major labels signifies a strong industry endorsement for ROXi’s vision. By securing agreements with these influential entities, ROXi is well-positioned to offer a diverse and comprehensive programming slate, featuring a wide range of genres and artists, from established superstars to emerging talent. This access to a vast catalog of music and artist relationships is crucial for the channel’s success and its ability to attract a broad audience.
“We are thrilled to bring ROXi to American households,” commented a spokesperson for the company. “Our mission is to create a more engaging and connected way for people to enjoy music on television. By working closely with the major labels, we are confident that we can deliver an unparalleled experience that celebrates the power and artistry of music.”
The advent of ROXi arrives at a time when consumers are increasingly seeking richer, more interactive entertainment options. The channel’s focus on bridging the gap between traditional broadcast television and the dynamic digital experiences audiences have come to expect is a compelling proposition. As the US market welcomes this innovative approach to music television, it will be fascinating to observe how ROXi evolves and shapes the future of music consumption in the home. Further details regarding programming schedules and specific interactive features are expected to be released in the coming weeks.
双方向の音楽TVチャンネル「ROXi」、米でテレビ放送開始 3大メジャー・マーリンと提携
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