Samsung Redefines AI Search on Smart TVs with a Smarter Bixby Voice Assistant
Seoul, Korea – August 5, 2025 – Samsung Electronics today announced a significant advancement in its smart TV experience, unveiling a dramatically enhanced Bixby voice assistant designed to revolutionize how users discover and interact with content. This latest update, detailed in a recent publication, promises a more intuitive, intelligent, and personalized search and control experience, effectively redefining AI search on Samsung Smart TVs.
The core of this innovation lies in Bixby’s newly acquired advanced AI capabilities. Moving beyond simple command recognition, the updated Bixby is now equipped to understand complex, natural language queries and contextually relevant information. This means users can engage with their TVs in a far more conversational manner, making the search for movies, shows, music, and even specific scenes within content more effortless than ever before.
For instance, instead of a rigid command like “Show me action movies,” users can now ask, “Find me a critically acclaimed action movie released in the last two years with a strong female lead.” Bixby’s enhanced AI will be able to parse these layered requests, delivering more accurate and tailored results. This sophisticated understanding extends to cross-application search, allowing users to seamlessly find content across various streaming services, apps, and even connected devices without having to manually navigate each platform.
Furthermore, Samsung has focused on personalizing the Bixby experience. By learning user preferences over time – including genre choices, preferred actors, and viewing habits – Bixby can proactively suggest content that aligns with individual tastes. This proactive approach aims to reduce decision fatigue and ensure users are consistently presented with entertainment options they are likely to enjoy.
The integration of this smarter Bixby is not limited to content discovery. Users can also expect a more refined control experience. This includes the ability to adjust picture and sound settings with natural voice commands, manage connected smart home devices seamlessly, and even receive personalized recommendations for TV features and settings based on their viewing habits.
This strategic evolution of Bixby underscores Samsung’s commitment to pushing the boundaries of artificial intelligence in the home entertainment sector. By making their Smart TVs more intelligent and responsive to user needs, Samsung is not only enhancing the viewing experience but also reinforcing its position as a leader in smart home technology. This latest development is set to roll out to eligible Samsung Smart TV models, promising a more immersive and user-friendly future for television interaction.
Samsung Redefines AI Search on Smart TVs With a Smarter Bixby Voice Assistant
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Samsung published ‘Samsung Redefines AI Search on Smart TVs With a Smarter Bixby Voice Assistant’ at 2025-08-05 08:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.