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Stardust’s Virtual Talent Project to Conclude Operations End of September
Tokyo, Japan – August 4, 2025 – Musicman.co.jp, a comprehensive information portal for the music industry, reported today that the virtual talent project managed by Stardust Promotion, a prominent entertainment agency, will be ceasing its operations at the end of September. The announcement cites the difficult decision that continuing the VTuber business has become unfeasible.
The virtual talent project, which aimed to cultivate and promote VTubers (Virtual YouTubers) in the digital entertainment landscape, has been a notable endeavor within the evolving entertainment sector. While specific details regarding the reasons behind this challenging decision were not elaborated upon in the initial report, the statement indicates a comprehensive evaluation led the agency to conclude that the project’s continuation would not be sustainable.
Stardust Promotion, a company with a rich history in artist management and entertainment production, has been exploring various avenues to adapt to the changing media consumption habits and emerging digital platforms. The virtual talent space represents a significant growth area, and Stardust’s involvement signaled their commitment to this innovative domain.
The closure of the project is understood to be a strategic business decision, reflecting the dynamic and often competitive nature of the virtual entertainment industry. Factors such as market saturation, evolving audience preferences, and the significant investment required to maintain high-quality virtual content are often cited as common challenges faced by companies in this field.
Further details regarding the specific talents associated with the project and any plans for their future endeavors are expected to be communicated by Stardust Promotion in due course. This development underscores the ongoing evolution of the entertainment industry and the strategic adjustments that companies must make to navigate the complexities of new media platforms.
スターダストが手掛けるバーチャルタレントプロジェクトが9月末で解散「VTuber事業を継続することが困難であると判断」
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音楽業界総合情報サイト published ‘スターダストが手掛けるバーチャルタレントプロジェクトが9月末で解散「VTuber事業を継続することが困難であると判断」’ at 2025-08-04 05:33. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.