Google’s goo.gl URL shortener faces sunset, impacting billions of links
Paris, France – July 25, 2025 – Google’s widely used URL shortening service, goo.gl, is slated for decommissioning, potentially rendering billions of shortened links defunct. The news, first reported by Korben.info, indicates that this significant shift will take place on July 25, 2025, leaving users with a substantial task of migrating their existing links.
The goo.gl service, which has been a staple for shortening long URLs into more manageable and aesthetically pleasing links, has played a crucial role in social media sharing, marketing campaigns, and everyday online communication for many years. Its discontinuation raises concerns for a vast number of users who rely on the service for their online presence and digital content.
According to the Korben.info report, the transition is expected to impact approximately 3.6 billion existing goo.gl links. This massive number underscores the widespread adoption and integration of the service across various platforms and user bases. While Google has provided a generous timeframe for this change, the sheer volume of links that will cease to function necessitates proactive measures from those who have utilized goo.gl.
While the exact reasons behind Google’s decision to retire goo.gl have not been extensively detailed in the initial report, industry trends suggest a strategic pivot. Many platforms and services have increasingly integrated their own native URL shortening functionalities or have moved towards more sophisticated link management solutions. Furthermore, the evolving landscape of online privacy and tracking may also have played a role in this decision.
For users and businesses that have heavily invested in goo.gl links for branding, marketing, or accessibility, this news presents a significant challenge. It is imperative for all individuals and organizations using goo.gl to begin the process of migrating their links to an alternative service well in advance of the July 25, 2025 deadline.
Several reputable URL shortening services offer similar functionality and may provide viable alternatives. These include, but are not limited to, Bitly, TinyURL, and Rebrandly, among others. Each service offers varying features, analytics, and customization options, allowing users to choose the best fit for their specific needs.
The decommissioning of goo.gl serves as a timely reminder of the importance of platform independence and the potential risks associated with relying on third-party services for critical digital infrastructure. It encourages users to diversify their tools and to remain vigilant about service updates and potential changes that could affect their online operations.
As the date approaches, it is advisable for all users of goo.gl to explore migration strategies, identify their most critical links, and begin the transition to a new, sustainable URL shortening solution to ensure the continued accessibility of their shared content.
Google va tuer goo.gl – 3,6 milliards de liens bientôt morts
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Korben published ‘Google va tuer goo.gl – 3,6 milliards de liens bientôt morts’ at 2025-07-25 22:16. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.