Century 21 Takes Action Against Alleged Infringement of Its Brand
Newark, NJ – Century 21 Real Estate, LLC, a globally recognized leader in the residential real estate industry, has initiated legal proceedings against Quality Homes Network LLC and several other named defendants. The lawsuit, filed in the U.S. District Court for the District of New Jersey, alleges a pattern of trademark infringement and related unfair competition practices.
The complaint, officially docketed as Case Number 2:23-cv-09850, was published by GovInfo.gov on July 26, 2025, at 8:23 PM. While the specific details of the alleged infringing activities are not yet publicly elaborated upon in the initial filing, the nature of the lawsuit suggests that the defendants are accused of improperly using or exploiting the well-established trademarks and brand identity of Century 21.
Century 21, with its iconic gold and black branding and a vast network of affiliated brokerages and agents, has built a significant reputation for service and expertise in the real estate market. The company’s brand is a valuable asset, and legal actions of this nature are typically taken to protect that equity and prevent consumer confusion.
Trademark infringement occurs when an unauthorized party uses a mark that is identical or confusingly similar to a registered trademark in connection with goods or services, potentially leading consumers to believe that the goods or services originate from, are sponsored by, or are affiliated with the trademark owner. Unfair competition encompasses a broader range of deceptive or fraudulent business practices.
The filing of this lawsuit marks the beginning of a legal process where Century 21 will aim to demonstrate how the defendants’ actions have allegedly harmed its brand and business. The outcome of such litigation can vary, but often involves seeking injunctive relief to stop the infringing activities, as well as damages for any harm caused.
As this case progresses through the judicial system, further details regarding the specific allegations and the evidence presented by both sides are expected to emerge. The real estate industry, like many others, relies on strong brand recognition and consumer trust, and legal actions like this underscore the importance of protecting intellectual property rights.
23-9850 – CENTURY 21 REAL ESTATE, LLC v. QUALITY HOMES NETWORK LLC et al
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govinfo.gov District CourtDistrict of New Jersey published ’23-9850 – CENTURY 21 REAL ESTATE, LLC v. QUALITY HOMES NETWORK LLC et al’ at 2025-07-26 20:23. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.