Criteo and Mirakl Ads Forge Global Partnership to Drive Marketplace Revenue Growth
New York, NY – July 17, 2025 – In a significant development poised to reshape the e-commerce landscape, Criteo, the global commerce media company, and Mirakl Ads, the leading marketplace advertising solution, have announced a groundbreaking global integration. This strategic alliance aims to empower businesses operating marketplaces to significantly accelerate their revenue growth by leveraging the combined strengths of Criteo’s advanced advertising technology and Mirakl Ads’ specialized marketplace advertising capabilities.
The newly formed integration will provide marketplace operators with a seamless and powerful platform to enhance their advertising offerings, attract more sellers, and ultimately drive greater sales. By connecting Criteo’s extensive first-party data and sophisticated audience segmentation tools with Mirakl Ads’ deep understanding of marketplace dynamics and robust advertising management features, businesses can unlock new opportunities for monetization and customer engagement.
A key benefit of this integration lies in Criteo’s ability to activate rich, intent-driven data to target relevant buyers and sellers within the marketplace ecosystem. This allows for more personalized and effective advertising campaigns, leading to improved return on ad spend (ROAS) for sellers and increased discoverability of products for consumers. For marketplace owners, this translates into a more vibrant and profitable platform.
Mirakl Ads, renowned for its ability to manage and optimize advertising within marketplace environments, will provide the essential framework for executing these advanced campaigns. The integration will enable marketplace sellers to easily access and utilize Criteo’s powerful targeting capabilities directly through the Mirakl Ads platform, streamlining campaign creation and management.
“We are thrilled to partner with Mirakl Ads to deliver a truly integrated solution that will empower marketplaces worldwide,” said [Name and Title, e.g., Megan Clark, Executive Vice President, Global Partnerships at Criteo]. “Criteo’s commerce media capabilities, combined with Mirakl Ads’ specialized marketplace expertise, create a compelling offering that will enable our clients to unlock significant new revenue streams and deliver superior experiences for both sellers and buyers.”
Mirakl Ads echoed this sentiment, highlighting the transformative potential of the collaboration. “[Name and Title, e.g., Phillipe Coria, Chief Product Officer at Mirakl Ads] commented, “This integration marks a pivotal moment for marketplace advertising. By joining forces with Criteo, we are providing our clients with unparalleled access to sophisticated advertising technology that is specifically designed to thrive in the unique environment of online marketplaces. We are confident that this partnership will set a new benchmark for driving marketplace revenue growth.”
The integration is expected to be rolled out globally, offering businesses of all sizes the opportunity to enhance their marketplace advertising strategies. This collaboration signifies a shared commitment from both Criteo and Mirakl Ads to innovation and to fostering growth within the rapidly expanding marketplace sector. As e-commerce continues its robust expansion, this partnership is well-positioned to become a critical enabler for success in the competitive digital marketplace.
Criteo and Mirakl Ads Launch Global Integration to Accelerate Marketplace Revenue Growth
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