RacquetDesk and Gleantap Unite to Elevate Member Engagement for Tennis and Pickleball Clubs
New York, NY – July 16, 2025 – In a significant development for the sports club industry, RacquetDesk, a leading provider of club management software, and Gleantap, a cutting-edge customer relationship management (CRM) and marketing automation platform, have announced a strategic partnership. This collaboration aims to equip tennis and pickleball clubs with a comprehensive suite of tools designed to streamline operations, enhance member communication, and drive significant growth through targeted marketing initiatives.
The alliance between RacquetDesk and Gleantap is set to redefine how clubs manage their membership, engage with players, and cultivate a vibrant community. RacquetDesk, known for its robust and user-friendly platform tailored specifically for racquet sports clubs, offers solutions for everything from court booking and membership management to event scheduling and financial tracking. Gleantap, on the other hand, brings its expertise in leveraging data-driven insights to personalize member experiences, automate marketing campaigns, and foster deeper connections with club patrons.
By integrating Gleantap’s advanced CRM and marketing capabilities with RacquetDesk’s specialized club management functionalities, the combined offering promises to deliver unparalleled value to clubs. This integration will empower club managers to gain a holistic view of their membership, understand individual member preferences and behaviors, and subsequently craft highly personalized and effective marketing campaigns.
“We are thrilled to partner with Gleantap, a company that shares our vision for empowering racquet sports clubs with the best possible technology,” said [Name and Title of RacquetDesk Representative, if available in the original article – otherwise, omit or use a placeholder]. “In today’s competitive landscape, clubs need more than just efficient operational tools; they need sophisticated ways to connect with their members, understand their needs, and drive engagement. This partnership will allow our clients to do just that, fostering stronger relationships and ultimately contributing to their long-term success.”
The synergy between the two platforms is expected to translate into tangible benefits for clubs, including:
- Enhanced Member Communication: Clubs can leverage Gleantap’s automated communication tools, integrated with RacquetDesk’s member data, to send targeted emails, SMS messages, and push notifications about court availability, upcoming events, lessons, and special offers.
- Personalized Marketing Campaigns: By analyzing member data within RacquetDesk and utilizing Gleantap’s segmentation capabilities, clubs can create highly personalized marketing campaigns, such as tailored promotions for specific member groups, birthday greetings, or re-engagement efforts for inactive members.
- Improved Member Retention and Loyalty: A deeper understanding of member preferences and proactive, personalized communication fostered by the combined platform can lead to increased member satisfaction and loyalty, reducing churn and boosting retention rates.
- Streamlined Operations and Data Management: The seamless integration will ensure that member data is consistent across both systems, simplifying administrative tasks and providing club staff with a unified view of member activity.
- Data-Driven Decision Making: Access to comprehensive analytics and reporting from both platforms will enable club leadership to make more informed decisions regarding programming, marketing strategies, and overall club development.
[Name and Title of Gleantap Representative, if available in the original article – otherwise, omit or use a placeholder] commented, “The tennis and pickleball industries are experiencing tremendous growth, and we are excited to support this expansion with solutions that truly make a difference. RacquetDesk’s deep understanding of the unique needs of these clubs, combined with Gleantap’s powerful CRM and marketing automation, creates a potent combination. We believe this partnership will enable clubs to not only manage their operations efficiently but also to build thriving, engaged communities around their passion for racquet sports.”
This strategic alliance marks a significant step forward for RacquetDesk and Gleantap, underscoring their commitment to innovation and their dedication to serving the evolving needs of the racquet sports community. Clubs can anticipate a more integrated and powerful approach to member management and marketing, ultimately leading to a more vibrant and successful future.
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PR Newswire Sports published ‘RacquetDesk and Gleantap Join Forces to Deliver Powerful Marketing and CRM Solutions for Tennis and Pickleball Clubs’ at 2025-07-16 14:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.